Testimonials, good or bad, presents a perception. Honest opinions do matter. Customers want to hear the truth. Without any sugar coating. Testimonials provide transparency. It helps build trust. Social trust. Social media relies on such real trusted content. And a genuine testimonial is a perfect example of that.
Online consumer sentiments are for real. Their feedback and reviews should thus be honored. Their testimonials reflect real thoughts. For an e-commerce business these are imperative. Customers are encouraged to provide such truthful opinions. For online services or products, user feedback is important. Helps you drive decisions. Make changes to your offerings. Or simply gain trust for your brand. Either ways, testimonials do affect your online business.
You might ask, is there a testimonial strategy to follow? A simple answer is Yes. Just like any other social media strategy. For the e-commerce industry testimonials help increase user engagement. Correct placement helps drive traffic. Helps conversion rates.
E-Commerce Testimonial Placement Strategies
Testimonials can be published based on how your e-commerce website pans out. They relieve anxiety and work as social proof. A good testimonial generates trust. But you have to target these testimonials appropriately. Lets review the 3 best ways of doing it.
1. Home Page
Home page, or the landing page, sets up your brand. An effective design engages users to spend more time. This would be the perfect platform for generic testimonials. A testimonial in this location can talk about -
- Company culture
- Product satisfaction
- Customer Support
A genuine testimonial talking about your business is more attractive. Users want to believe what others have to say. So don’t self proclaim the content. Let your customers do the talking here.
2. Product Pages
The USPs of your business. Your products or services. These are entities that actually bring you business. Money. Trust. You have to get this right. A testimonial here should reflect the strong points about what you offer. It could be talking about -
- Unique features
- Customer sentiments
- Why you? Or Why your product?
- Numbers or Metrics
These pages are the heart of your e-commerce store. Users are here for a reason. And the reason is to buy what you have to offer. But they might be skeptical. They need to be convinced. Real product testimonials helps portray customer trust.
3. Checkout Pages
You dread the online shopper might just abandon the cart? Well this is your chance to help them take the leap. Have them buy what you offer. Point of sale pages are critical, for the obvious reasons. Testimonials here specifically should talk about -
- Critical features
- Advantages of the product
- Shipping attributes
- Competitive pricing
- Return policies (if applicable)
- Deals and coupons
This is your last minute effort to get the user to commit to buy. The user might just be having second thoughts. And that is exactly where the appropriate testimonial helps. User would proceed with confidence.
Testimonials are valuable. It could come in any shape and form. Text, audio, video, photographs, just about anything. How you make use of it requires creativity. Content Plum‘s social media hub offers amazing versatility. Go ahead and give it a shot and flaunt your testimonials. Have more ideas? Drop a line below.