Tag Archives: Social Wall

Promote an event successfully using user generated content

promote an event

To promote an event successfully using user generated content calls for diligent efforts. Due to the continual rise of social media and Google’s changing algorithmic programs, quality content plays a significant role for every company aiming to establish a long-lasting web presence. Undisputed, unique and meaning-focused content requires time and hard work. Plus, it can be expensive, especially when you are outsourcing it.

Thankfully, there are cost-effective ways that lay on user-generated content principles to help companies promote an exceptional content the entertaining way. It is called event promotion via social media. From giveaways to contests, there is a wide array of topics an event can cover. To reap the rewards as soon as possible, you have to design and run that event carefully. One of the keys to a successful event promotion is to be persuasive enough to engage as more participants as possible to your event. Sometimes this can be a real challenge. Here are some guidelines on how to promote an event and gain free content to your website.

By and large, the most popular social networking sites today remain as follows:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube
  • Instagram
  • Foursquare

To promote an event, ContentPlum’s focus stays on these networking sites. They are open channels for communication with people worldwide who are interested in the particular niche. This is a huge benefit and everyone has to use it, by all means.

Tips to Promote an Event successfully using User Generate Content

Integrate all social media profiles

Each of your social media channels can contribute a lot for promoting an event in a unique way. The key is to make goals and plan ahead. The goals for your event can vary. Nonetheless, it is better when you have data that measure in actual numbers. Thus, you’d valuate the results clearly.

What kind of data to take into account?

  • new email subscribers
  • new Facebook page likes
  • Retweets
  • shared links
  • number of unique visitors
  • sales 

Define the goals

Let the sales and money-making not be the main goal. The event has to focus on building a strong relationship with the users. Once you have their attention, they are more likely to become loyal to your brand.  You can leverage a lot from establishing a large online presence and growing a fan base.

Create a unified hashtag name that suits your event

As you attempt to promote an event on social media, you have to come up with a proper and meaningful hashtag name. Hashtags are vital when promoting an event, especially on Twitter and Instagram. Take time while developing the hashtag. Don’t go for long hashtags. The shorter is easy to remember. More importantly, your hashtag has to be original and unified. Make a list of suggestions. Then pick the one that sounds best. Upload the promotional materials on your social media profiles and put the hashtag on. Bear in mind, you can keep using the hashtag after the event because, by rule, hashtags are a great way to promote a brand. ContentPlum can do this for you with fulfilling user experience in mind.

Promote event on Facebook

On average, more than 450 million people visit Facebook daily, which makes it a beneficial place when it comes to promote an event. The first step is to create a Facebook page with your brand name on. Don’t rely on your personal Facebook profile. Pages allow users to Like them and follow new updates. Plus, they are significantly more visible. Announce the event’s topic. Use it to tell your brand’s story. It is much easier to spread the word on Facebook and invite as many people to join as you want. In order to engage much interest, pick a catchy and descriptive name for the event. Be sure to use powerful images to leave the users impressed and excited. ContentPlum focuses on the different ways the event would impact the target audience. The main goal is building a community of people who support your cause.

Promote an event on LinkedIn

LinkedIn is another awesome social place where you can find supporters who may not be that active on Facebook or Twitter. To promote your event, you can follow the same principles as on Facebook. Your focus should be mainly on the impact. Be concrete and honest as you tell the story of your event. Also, it’s important to choose the industry that suits the event and set the right labels.

Upload Behind-the-scenes photos and videos

In most cases, visual content impacts users better than written. Just remember how much viewers enjoy watching the bloopers at the end of a movie. You can re-create something similar with your event to boost engagement. For this, use Instagram and YouTube.  Share pictures of you and your team during the preparation process. Tell funny stories about mistakes, last-minute changes, what problems you have faced and how you solved them, show images where members of the tam express genuine reactions of joy or surprise. Choose the most influential images and videos. When users feel close to you, they are likely to support your cause or brand. Don’t forget to include hashtags on the photos and videos. If you need examples, make sure to check the Polo on the Beach competition on Instagram #POTB14 accomplished by ContentPlum.

Build a social wall

Real-time social buzz is the best way to enhance user excitement over the event. Let anyone interested join the ongoing conversation feed and leave a comment. Enable the attendees to be part of the buzz as well.  If you don’t have a clear idea, leave ContentPlum to do the heavy lifting for you.   We will use the right tools to monitor the posts and photos being displayed on tablets and television screens. Whatever the event is, wedding, sports game, concert, we will make sure that the most inspiring posts stay on top of the feed and invite more users to share the event virtually.  Needless to say, by creating buzz, you inspire visibility. Naturally, when more participants join your event, it gets popular. There’s success.

Announce the event through your email signature

This is a ridiculously easy thing to do. Just think for a moment how many emails you send every single day. Now think of them as a good opportunity to enhance the awareness of your event. Next time, as you finish writing an email, before you click on the “send” button, make sure to add a hyperlink (perhaps an image or graphic) of the event to your signature.

Conclusion

When it comes to promoting an event, social media along with powerful user generated content combined with a social wall entity like ContentPlum become the most powerful tools. If you want to achieve the desired marketing goals, you can’t afford not using it. Not in the today’s world, where most viral events take place on the Internet.

Best Social Media Widget To Boost Social Engagement

best social media widget

Did you follow the #TheDress viral effect lately? Yet another classic social media example. Answers the whys and hows of social media power. But we are not talking about that today. We shall get to it some other fine day. We want to enlighten you on the best social media widget for your business.

Today’s blog post is just a simple know-how. An article about how ContentPlum product is vital. For social media marketing. For user engagement. For capturing live social conversations. And for a unique social media experience. The post draws a picture of the best social media widget. And why you should take advantage of it.

Earlier we blogged about how social media hubs are powering social engagement. We also touched upon various industries as well. Restaurants, events, eCommerce. And we talked about platforms like Twitter and Instagram.

Today, we talk at length about our product. How it helps all of the above. We discuss the ins and outs.  And much more. We deep dive into the best social media widget.

Best Social Media Widget To Boost Social Engagement

Social engagement is a vital aspect. For any marketing strategy. For a social marketer. For a social media campaign. Whatever be the industry. Marketers are interested in user engagement levels. Let’s walk through a couple of examples. These are broad strokes. It encapsulates how ContentPlum can increase social engagement. And how it can happen through the best social media widget.

Restaurants

Users can be engaged on the website. And at the physical location. A perfect setting for the social marketer. And the restaurant owner. The ability to influence diners is amazing. Sharing customer reviews helps the cause. And building social proof is lucrative in the long run.

Diners can post social photos. About the food they love (or don’t). Talk about the ambiance. Discount offers. And above all indulge in a very unique dining experience. Sounds interesting? Find out more on this here. Restaurateurs should take advantage of this best social media widget. Period.

Offices

As an employer its important to make your employees feel connected. A work spaces need not necessarily be boring. ContentPlum product enables organizations to establish a lively environment. It allows employees to share and connect socially. Locally as well as globally. You can find our more information here.

Sharing customer insights. Photos from company wide events. Important announcements and news. The best social media widget brings employees from different countries together. Closer and connected.

Hotels

An industry that thrives solely on user experience. Hoteliers are constantly putting in efforts to improve this experience. Their USP relies entirely on the guests enjoying their stay. ContentPlum product allows to fully exploit this notion. And build a brand, increase profits and attract more guests.

Social media allows guests to share their experience. Customers are inspired to share their wow moments. And displaying these live social conversations increases the reach. Locally. Globally. People far and near can now get real time access. Into your hotel’s ambiance, services and attractive features.

Social Media Marketing / Digital Media Agencies

Agencies execute various marketing strategies. Businesses rely on digital media agencies to help them with social media. Read how our product can provide the extra edge. To the agencies. And to the clients.

With ability to do A/B testing our product helps agencies evaluate before taking the leap. The product can then be fine tuned to meet client expectations. Brand building and social proof can be easily acquired. Social interactions get a boost as well. For an agency it’s a no-brainer to enhance their product portfolio. For businesses it’s a win-win since the agency has already tested out our product.

ContentPlum is strategically placed to provide the edge to various industries. As seen, our product is easily scaled. Easy to adapt. And applicable across various niches. A social wall works wonders. Check out a few demo links to get the real taste. Let us know what do you think of our concept. Get in touch with us if you would like to revamp your social media outlook.

User Generated Content – 4 Benefits for Live Events

user generated content

Techtarget defines user generated content as, “the words and photos which unpaid contributors create and provide to publications, especially web properties”. User generated content has good ROI benefits. But it is important to understand this definition. This defines a good marketing strategy.

It’s a way of leveraging user engagement. And to steer clear from static social media efforts. This works particularly well at events using a social wall. Think along the lines of real time tweeting. Any event then transforms into a live “interaction”. Between the brand, the attendees & the social media participants.

ContentPlum offers a variety of products. To inspire such interactive engagement. It works for live events & web marketing. Such engagement-inspired tactics are highly beneficial for your ROI campaigns. So what are the user generated content advantages?

4 User Generated Content Benefits For Live Events

(1) Cost Effective Social Wall

User generated content relies on a simple fact. It is information shared by “unpaid” individuals. They are not influenced to generate such content. In other words – it’s a natural, organic promotion. Guests at your event can use a specific hashtag to create such content. In a way this helps them create an experience. Your event is then searched, mentioned and promoted. All by using this simple hashtag. And there will be live real time interactions.

As a company you will only need to make use of a program. Something that allows you to curate this content. And display it at your event using monitors, tablets, screens and even jumbotrons. ContentPlum offers this Social Wall service where you can choose the relevant hashtags and search terms along with a variety of display options.

(2) Simplified ROI Tracking

Live social walls in events can also help analyze the performance by the numbers. These analytics gives you an indication of the campaign success. This could be -

  • Number of new followers
  • Number of tweets
  • Count of Retweets
  • New posts

and much more.

This will also give you the chance to analyze your average ‘fan’. And determine their online habits. Social walls gives you insights into user expectations. These analysis are a coveted asset. It goes a long way in helping you plan your next social media strategy.

(3) Inspire User Engagement

Social walls inspire engagement. And that is one of the most profound benefits. That, in turn helps your marketing campaign to increase brand awareness. User generated content creates an online conversation. And it makes your event go viral. User engagement leads to more interaction with your brand. This increase your chances of conversions & sales.

Social wall engagement is different from traditional advertising strategies. This is more time relevant. Traditional ads and updates are static. It requires users to interact with updates after-the-fact. Whereas with a social wall, it happens on-the-go. In real time.

(4) Better and Effective SEO

Amy Hayes explains the importance of user generated content & its influence on SEO in a post on Huffington Post.

“Search engines love fresh content. In fact, ‘freshness of content’ is one of Google’s five factors in algorithm updates, helping to explain why SEO experts preach the importance of new, relevant site material on a regular basis”.

What is more relevant & fresh than a social wall at your event? Take a step further. You can publish a collection of your favorite social content too. This could be a blog post. And that will bridge the connection. Online and offline. To improve your ROI, you need good SEO.

As seen, social wall is an important part of your strategy. And user generated content powers it. A combination of this is crucial to your profitability. And ContentPlum products will help you achieve that. What do you think about social walls? Share your thoughts below and inspire us all.

(Guest Blog Author: Anneke Steenkamp) (Edited By: Samkit Shah)