Tag Archives: social media marketing

5 Social Ecommerce Benefits To Capitalize

social ecommerce

Social ecommerce saw a major face lift in 2014. Businesses have gone online. Mobile apps & smart devices have helped achieve sales targets. And in the middle of this ecosystem lies the social media bubble. Amazingly as per IBM’s report back in 2013, only 1% of the traffic to ecommerce sites comes through social media platforms. Nevertheless, as per Google’s research, social ecommerce benefits do exist.

For any ecommerce business the 4 major pillars of success are -

  • awareness,
  • consideration for the product,
  • an intent to buy
  • and finally the decision

5 Social Ecommerce Benefits To Capitalize

Social content might not affect direct online sales. But social ecommerce lays the foundation to drive those sales numbers up. Let’s look at some of the vital benefits of social ecommerce.

1. Brand Awareness and Exposure

Online businesses thrive on their social reach, online reach. This translates to promoting businesses. Which in turn, translates to providing the maximum exposure to your brand. Creating awareness about your ecommerce business is vital. Social ecommerce helps drive that goal.

Social media possesses one crucial feature. The ability to take a string of text, an image or a video and make it viral. Locally, globally. All within a matter of few seconds or minutes. Social content is a powerful entity. And ecommerce businesses need to fully exploit that.

Posting relevant social content on their business Facebook page helps. Following fans on Twitter provides a tremendous boost to live interactions. Making use of ContentPlum’s platform can enhance that entire experience altogether too.

2. Building Social Trust for your Business

Customers rely on reviews. Online or offline. They tend to buy something that’s trustworthy. Or more importantly something that’s a proven product. How would they gain this confidence? The answer is simple. Social ecommerce.

Businesses need to get the customer reviews out there. Publish product info, reviews, ratings and what not. Make use of apps and platforms to show live social conversations about their products. They can even narrow these down to each product. Have a dedicated product page and a widget that shows updates specifically about that product. Social interactions helps get the word out. But inevitably it helps establish the trust quotient.

3. Customer Loyalty and Retention

Customers tend to browse through the best possible deals before making a purchase. Urging a customer to buy from a specific ecommerce store is competitive. Hard but not impossible. If you have the right social ecommerce setup.

First time buyers are important. Customers who return are equally valuable. Providing them a visually appealing shopping experience is hence imperative. Various social networks can help you connect with your fans. Businesses should interact with customers. Hear them out. Respond. Engage. And above all treat them as featured members of your ecommerce business.

4. Encourage Participation through Marketing

Active participation is a must for generating social content. Be a part of a community. A forum or a business group. Listen to what consumers have to say. Then develop your marketing strategy around it. And promote it.

Publish deals and coupons on social ecommerce platforms. Ask customers to participate by making use of them. Use powerful social platforms abilities to get an uptick. Respond to customer reviews and share them. Be available to answer customer queries. In a way you are generating powerful share-able social content.

5. Set KPIs and Measure your Efforts

A tangential effort is never wasted. The opposite is like taking a shot in the dark. An objective that cannot be measured is a waste. Social ecommerce efforts should be measurable. Objectives should be kept in line with the KPIs.

From time to time, businesses should track and align their goals. KPIs could be any of the following -

  • Social media traffic to the website
  • Customer conversion rates
  • Fan following numbers
  • Returning customers metrics

and much more …

Bottom line, social ecommerce is worth the time. It’s worth the penny if implemented right. It has the ability to influence a customer. The ability to influence the browsing to buying journey.

E-Commerce Testimonial Placement Strategies

Testimonial

Testimonials, good or bad, presents a perception. Honest opinions do matter. Customers want to hear the truth. Without any sugar coating. Testimonials provide transparency. It helps build trust. Social trust. Social media relies on such real trusted content. And a genuine testimonial is a perfect example of that.

Online consumer sentiments are for real. Their feedback and reviews should thus be honored. Their testimonials reflect real thoughts. For an e-commerce business these are imperative. Customers are encouraged to provide such truthful opinions. For online services or products, user feedback is important. Helps you drive decisions. Make changes to your offerings. Or simply gain trust for your brand. Either ways, testimonials do affect your online business.

You might ask, is there a testimonial strategy to follow? A simple answer is Yes. Just like any other social media strategy. For the e-commerce industry testimonials help increase user engagement. Correct placement helps drive traffic. Helps conversion rates.

E-Commerce Testimonial Placement Strategies

Testimonials can be published based on how your e-commerce website pans out. They relieve anxiety and work as social proof. A good testimonial generates trust. But you have to target these testimonials appropriately. Lets review the 3 best ways of doing it.

1. Home Page

testimonial

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Home page, or the landing page, sets up your brand. An effective design engages users to spend more time. This would be the perfect platform for generic testimonials. A testimonial in this location can talk about -

  • Company culture
  • Product satisfaction
  • Services
  • Quality
  • Customer Support

A genuine testimonial talking about your business is more attractive. Users want to believe what others have to say. So don’t self proclaim the content. Let your customers do the talking here.

2. Product Pages

Testimonial

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The USPs of your business. Your products or services. These are entities that actually bring you business. Money. Trust. You have to get this right. A testimonial here should reflect the strong points about what you offer. It could be talking about -

  • Unique features
  • Qualities
  • Customer sentiments
  • Why you? Or Why your product?
  • Numbers or Metrics

These pages are the heart of your e-commerce store. Users are here for a reason. And the reason is to buy what you have to offer. But they might be skeptical. They need to be convinced. Real product testimonials helps portray customer trust.

3. Checkout Pages

Testimonial

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You dread the online shopper might just abandon the cart? Well this is your chance to help them take the leap. Have them buy what you offer. Point of sale pages are critical, for the obvious reasons. Testimonials here specifically should talk about -

  • Critical features
  • Advantages of the product
  • Shipping attributes
  • Competitive pricing
  • Return policies (if applicable)
  • Deals and coupons

This is your last minute effort to get the user to commit to buy. The user might just be having second thoughts. And that is exactly where the appropriate testimonial helps. User would proceed with confidence.

Testimonials are valuable. It could come in any shape and form. Text, audio, video, photographs, just about anything. How you make use of it requires creativity. Content Plum‘s social media hub offers amazing versatility. Go ahead and give it a shot and flaunt your testimonials. Have more ideas? Drop a line below.

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5 Successful Twitter Contest Ideas For Businesses

twitter contest

Social media marketing helps build a brand. Not just any brand, but a “trusted” brand. Creating buzz for your business reckons creative ideas. Increasing user engagement is on the top of every marketer’s list. How to get there? Simple. Run a twitter contest. Don’t know where to begin? Let’s walk the talk and see how can a twitter contest help.

Twitter contests are easy to setup. Followers, retweets, hashtags and much more. All with the power of 140 characters. A twitter contest would help you exploit all of these. It will help you engage with the audience. In real time. But the end goal is just not that. You want to create social awareness. You want people to know you, your business. Running a suitable twitter contest gives you a shot at that. But don’t forget to follow the rules and guidelines here.

5 Successful Twitter Contest Ideas For Businesses

Let’s take a look at some of the top 5 twitter contest campaigns.. Some might be useful, some might not. It would all depend on your persona, brand, business.

1. Follower Milestones

Approaching a follower milestone? Why not use this opportunity to engage with the users. Run a twitter contest to successfully guess the time you will hit your next milestone. The one with a guess closest to when it actually happens, wins.

For example, you are approaching 10000 followers. Run a twitter contest. “Tweet us the exact time and date we would reach our 10000th follower”. Plan to give away a prize to the winner. This will make users want to follow you. Also helps you engage with the audience. And promote your business.

2. Hashtag Campaigns

Twitter hashtags are a powerful tool. You can use that to promote your brand. Suggest a hashtag and have users use it in their tweets. They are automatically entered into a random draw. Lucky winners get a prize.

You can also get creative with this contest. Make users send out a one liner for your product. Have them use a specific hashtag to quality for the prize. You got plenty of punchlines, user engagements and followers. Add to it increasing brand awareness. All with just a simple contest.

Chegg recently ran a contest that looked like this. They asked students to use the hashtag #cheggmeout. The idea was to have them tweet how they saved money.

twitter contest

3. Retweets

Retweets are another way of urging users to engage. It’s simple to follow and implement. Users have to take your latest tweet and simply retweet it. They can also get creative to add their new hashtags. Winners are decided at the end of the campaign.

One major advantage of this contest is that even non-followers can engage. It does not require users to follow you to participate. This helps attract more users.

4. Creative Answers

A step further is to have users actually reply to your tweets. You can setup a series of questions. The one to with the most creative answer wins a prize. If implemented religiously this could turn out to be one of the most important aspect.

Would you not prefer to have a business engage with you directly? Users thrive on personal touch. Replying to a user’s tweet or a question helps to add a trust factor.

5. Photo contests

A fun way of running a twitter contest is to use photos. Users should be asked to tweet with a photo of your product. Maybe come up with a creative or fun way of doing it. Winners are awarded accordingly.

This type of contest provides a visual aspect. It increases brand awareness. More importantly advertises your products.

Remember to track the results of your twitter contest. Track the user engagements. Monitor the performance. This helps you understand how to run future contests. One important aspect of a twitter contest is how long you can trend. Twitter trends provides excellent visibility to online users. Getting enough user engagements will make you trend longer.

How about trying Content Plum’s social media hub to manage your twitter contest? Read about why a social media hub can be useful. Got some more twitter contest ideas? Share them below.

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10 Creative Instagram Ideas For Business

instagram ideas

Social media networks have changed the dynamics of doing business. Platforms like Instagram are redefining business strategies. Marketing is no longer single dimensional. Using various Instagram ideas for business one can add a visual touch. It helps bridging the gap with your customers. It helps to reach out – socially, artistically & creatively. So what are these creative instagram ideas for business? Let’s find out!

What is Instagram?

Instagram is an online mobile photo and video sharing app. Its free, easy to use and available on all major mobile platforms. It was acquired by Facebook in 2012 and has now reached a 80 million user base.

Some of the key Instagram ideas and features are -

  • Custom design filters
  • Hashtag funtionalities
  • Instant social sharing
  • Ability to explore around a user

… and much more. So how can we use this innovative app for business?

10 Creative Instagram Ideas For Business

Compared to Facebook and Twitter, Instagram offers unique perspective. And importantly a sharp creative edge versus your competition. Mobile user subscriptions have exponentially grown over the past years. Smartphones and tablets have given users seamless net connectivity right in their palms. Our Instagram ideas for business benefits from this perspective. Bad news? None. Good news? Plenty to make you implement some cool Instagram ideas for business. How? Lights, Camera and Action! Let’s roll.

1. Flaunt Your Products

People like to shop with convenience. And, they want to walk and talk the ongoing trend. So flaunt what you have to offer. Setup an online showroom. An array of products for users to browse through. Offer new product launch giveaways. Introduce unique products creatively.

  • Service providers can display various tools and equipment
  • Restaurants can show off their best dishes and ambiance
  • Bars can be creative to post recipes with snapshots of their famous cocktails
  • Manufacturers can display a range of products or upcoming releases
  • Use some particular Instagram ideas to setup a marketing campaign

2. Show The Works

Users are intrigued to know how a certain product took form. How cool would it be if you get to see how smartphones are manufactured? People want to know what’s going on in the background. So exploit that curiosity.

  • Breweries and wineries can post collages of their production processes
  • Artists can post short snippets of real time behind-the-scenes atmosphere
  • Professionals can even share photos of doodles from their work space

3. User Generated Feedback

Maybe you are stuck with a concept in your mind. Why not share a photo of the prototype and invite feedback? You are already connecting with a potential customer even before your product is launched. And you are giving them a sense of importance. Invite users to post photos of what they think should your product be. Who knows you might come across a potential ground breaking idea!

4. Share Your Workspace

Users would be amazed when you post photos of your personal work space. Wouldn’t you be interested to know how things look inside Instagram offices? You can create a photo series of various places at your work space.

5. Introduce The Team

Sharing profiles of people on your team oozes a personal touch. Users feel connected to know the brains behind the scenes. For someone interested to work for you this is a golden opportunity. Invite prospective employees to the campus and show them around. Have them post photos on Instagram and spread the word.

6. Video Clips

Invite users to submit clips about them using your products. Then use those for social media marketing. You can even create a social media hub and connect a live Instagram feed. Content Plum‘s social media hub also helps you curate this content. Further, it allows you to interact with users in real time.

7. Hashtag Contests

Running a hashtag contest is the best route to user generated content. Setup a cool hashtag that related to your product or service. Have users use that hashtag to tag photos and post them. Decide the winner through a vote or a poll. Give away prizes. Take photos. Re-post them on Instagram.

8. Trending Photos

Try to find out recent trends. Take and post photos that justify an ongoing event. Interact with other Instagram users to invoke a conversation. Get creative. And do not forget to brand your photos with a logo or your Instagram handle.

9. Crowd-sourcing

Using hashtags or specific topics you can create crowd sourced knowledge base. Start building social trust by following SMEs. Be genuine in posting relevant content. Join different subject groups. Go on a tour with some of the Instagram users to spread the word. Maybe even share some of the Instagram ideas.

10. Random Images

And finally, just post anything and everything. Get artistic. Post city images. Local park images. Cute dogs. Interesting architecture. Delicious cuisines. Music events. Sky is the limit, literally!

The social media landscape for business has changed. So why not you? How about trying the above Instagram ideas for your business? Let us know how it goes. If you have other creative ideas feel free to share below!

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