Tag Archives: ecommerce

5 Social Ecommerce Benefits To Capitalize

social ecommerce

Social ecommerce saw a major face lift in 2014. Businesses have gone online. Mobile apps & smart devices have helped achieve sales targets. And in the middle of this ecosystem lies the social media bubble. Amazingly as per IBM’s report back in 2013, only 1% of the traffic to ecommerce sites comes through social media platforms. Nevertheless, as per Google’s research, social ecommerce benefits do exist.

For any ecommerce business the 4 major pillars of success are -

  • awareness,
  • consideration for the product,
  • an intent to buy
  • and finally the decision

5 Social Ecommerce Benefits To Capitalize

Social content might not affect direct online sales. But social ecommerce lays the foundation to drive those sales numbers up. Let’s look at some of the vital benefits of social ecommerce.

1. Brand Awareness and Exposure

Online businesses thrive on their social reach, online reach. This translates to promoting businesses. Which in turn, translates to providing the maximum exposure to your brand. Creating awareness about your ecommerce business is vital. Social ecommerce helps drive that goal.

Social media possesses one crucial feature. The ability to take a string of text, an image or a video and make it viral. Locally, globally. All within a matter of few seconds or minutes. Social content is a powerful entity. And ecommerce businesses need to fully exploit that.

Posting relevant social content on their business Facebook page helps. Following fans on Twitter provides a tremendous boost to live interactions. Making use of ContentPlum’s platform can enhance that entire experience altogether too.

2. Building Social Trust for your Business

Customers rely on reviews. Online or offline. They tend to buy something that’s trustworthy. Or more importantly something that’s a proven product. How would they gain this confidence? The answer is simple. Social ecommerce.

Businesses need to get the customer reviews out there. Publish product info, reviews, ratings and what not. Make use of apps and platforms to show live social conversations about their products. They can even narrow these down to each product. Have a dedicated product page and a widget that shows updates specifically about that product. Social interactions helps get the word out. But inevitably it helps establish the trust quotient.

3. Customer Loyalty and Retention

Customers tend to browse through the best possible deals before making a purchase. Urging a customer to buy from a specific ecommerce store is competitive. Hard but not impossible. If you have the right social ecommerce setup.

First time buyers are important. Customers who return are equally valuable. Providing them a visually appealing shopping experience is hence imperative. Various social networks can help you connect with your fans. Businesses should interact with customers. Hear them out. Respond. Engage. And above all treat them as featured members of your ecommerce business.

4. Encourage Participation through Marketing

Active participation is a must for generating social content. Be a part of a community. A forum or a business group. Listen to what consumers have to say. Then develop your marketing strategy around it. And promote it.

Publish deals and coupons on social ecommerce platforms. Ask customers to participate by making use of them. Use powerful social platforms abilities to get an uptick. Respond to customer reviews and share them. Be available to answer customer queries. In a way you are generating powerful share-able social content.

5. Set KPIs and Measure your Efforts

A tangential effort is never wasted. The opposite is like taking a shot in the dark. An objective that cannot be measured is a waste. Social ecommerce efforts should be measurable. Objectives should be kept in line with the KPIs.

From time to time, businesses should track and align their goals. KPIs could be any of the following -

  • Social media traffic to the website
  • Customer conversion rates
  • Fan following numbers
  • Returning customers metrics

and much more …

Bottom line, social ecommerce is worth the time. It’s worth the penny if implemented right. It has the ability to influence a customer. The ability to influence the browsing to buying journey.

Social Media Integration Examples For E-Commerce Businesses

social media

E-commerce stores rely on their online aura heavily. Branding and social trust has never been more important than now. Integrating social media is imperative for e-commerce businesses. With numerous social media outlets one can definitely be creative. And with a social media hub from ContentPlum you can empower it effectively.

Online users are smart. Smarter than ever. They know what to look for, how to look for and where to look for. An e-commerce store can have the greatest of the products. But without a social media presence, one hardly knows about it. And then there is the trust quotient.

Today we are going to explore some social media integration examples. These are specifically curated for e-commerce businesses. The idea is plain and simple. Get inspired. Get going.

Social Media Integration Ideas For E-Commerce Businesses

Social media integration can happen in many different ways. We are going to take a look at some of the potential impact points. And we will see how some of the brands do it the right way.

1. Landing Pages / Home Pages

Xeroshoes shows a classic testimonial example. Delivers the customer’s trust quotient up front. Potential shoppers can read about what existing customers have to say. For unique products like these, testimonials are powerful.

social media

2. Product Pages

Hashtags are a powerful element in social media. BlackMilk clothing store makes a great example for it. For each of their product they define a unique hashtag. They encourage buyers to post photos using that hashtag. Establishes genuine authenticity of their products by end customers.

social media

3. Social Buzz / Community Pages

All of us know about Coach. A trusted brand. And they are still putting in efforts to integrate social media. They run a simple #coachfromabove galleria. Coach urged it’s customers to take a photo and tag it using the above hashtag. The idea was to have participants feature in their galleria. Another feature was location based tagging. It allowed Coach to feature customers on a map. And that showcased their global reach.

social media

4. Facebook Pages

The power of Facebook is no longer unknown. A social media giant, it offers customized pages for brands. You can also integrate Instagram or Twitter feeds within your Facebook page. Helps you offer users an integrated experience of your social feeds. DODOCase facebook page is an excellent example.

social media

 5. Social Contests and Giveaways

A great way to attract more customers is to run contests. Prizes and giveaways lure customers. Asos recently ran a similar contest giving away a trip to Miami. Users were asked to create an epic video. The best entry wins.

social media

 

So if you run an e-commerce store try the above ideas. Let us know what you think of them. You can also try using one of our many widgets. If you have any unique creative ideas share them below.

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E-Commerce Testimonial Placement Strategies

Testimonial

Testimonials, good or bad, presents a perception. Honest opinions do matter. Customers want to hear the truth. Without any sugar coating. Testimonials provide transparency. It helps build trust. Social trust. Social media relies on such real trusted content. And a genuine testimonial is a perfect example of that.

Online consumer sentiments are for real. Their feedback and reviews should thus be honored. Their testimonials reflect real thoughts. For an e-commerce business these are imperative. Customers are encouraged to provide such truthful opinions. For online services or products, user feedback is important. Helps you drive decisions. Make changes to your offerings. Or simply gain trust for your brand. Either ways, testimonials do affect your online business.

You might ask, is there a testimonial strategy to follow? A simple answer is Yes. Just like any other social media strategy. For the e-commerce industry testimonials help increase user engagement. Correct placement helps drive traffic. Helps conversion rates.

E-Commerce Testimonial Placement Strategies

Testimonials can be published based on how your e-commerce website pans out. They relieve anxiety and work as social proof. A good testimonial generates trust. But you have to target these testimonials appropriately. Lets review the 3 best ways of doing it.

1. Home Page

testimonial

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Home page, or the landing page, sets up your brand. An effective design engages users to spend more time. This would be the perfect platform for generic testimonials. A testimonial in this location can talk about -

  • Company culture
  • Product satisfaction
  • Services
  • Quality
  • Customer Support

A genuine testimonial talking about your business is more attractive. Users want to believe what others have to say. So don’t self proclaim the content. Let your customers do the talking here.

2. Product Pages

Testimonial

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The USPs of your business. Your products or services. These are entities that actually bring you business. Money. Trust. You have to get this right. A testimonial here should reflect the strong points about what you offer. It could be talking about -

  • Unique features
  • Qualities
  • Customer sentiments
  • Why you? Or Why your product?
  • Numbers or Metrics

These pages are the heart of your e-commerce store. Users are here for a reason. And the reason is to buy what you have to offer. But they might be skeptical. They need to be convinced. Real product testimonials helps portray customer trust.

3. Checkout Pages

Testimonial

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You dread the online shopper might just abandon the cart? Well this is your chance to help them take the leap. Have them buy what you offer. Point of sale pages are critical, for the obvious reasons. Testimonials here specifically should talk about -

  • Critical features
  • Advantages of the product
  • Shipping attributes
  • Competitive pricing
  • Return policies (if applicable)
  • Deals and coupons

This is your last minute effort to get the user to commit to buy. The user might just be having second thoughts. And that is exactly where the appropriate testimonial helps. User would proceed with confidence.

Testimonials are valuable. It could come in any shape and form. Text, audio, video, photographs, just about anything. How you make use of it requires creativity. Content Plum‘s social media hub offers amazing versatility. Go ahead and give it a shot and flaunt your testimonials. Have more ideas? Drop a line below.

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