Tag Archives: content plum

Check Out Newly Launched ContentPlum Features

contentplum features

We have been burning the midnight oil at ContentPlum to grow and scale up. Some of our efforts have been directed in procuring new customers. We did a major overhaul on our marketing strategies too. Simultaneously, we have been digesting our existing users’ feedback. And that led us to release some new ContentPlum features for our products. Let’s straight away deep dive into them.

Newly Launched ContentPlum Features

The launch of these new ContentPlum features provides users to -

  • Measure ROI on their social media marketing efforts.
  • Increase user engagement and social reach.
  • And provide a unique look and feel experience through their widgets.

User Analytics

This powerful feature now provides insights about your user engagement. Find out which content is being shared most. Or which is the most clicked content. Analyze the complete matrix to look at monthly impressions, clicks and views. Determine your social media ROI and form a strategy around it.

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Social CTA (Call-to-action) Buttons

The top of your widget now displays an easy to use Twitter Follow and Facebook Like buttons. Take advantage of these social CTA buttons to allow users to quickly follow your brand. This helps your brand to increase social reach. Users are more likely to like or follow live content.

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Metro Tile Theme (Auto Updates)

This classic new theme allows you to display content with an auto update feature. It’s randomized order of rotating tiles is bound to capture user’s attention. Provides users a unique look and feel. Attract more customers to use your widget for social content.

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Customizable Background Colors

Widget’s background colors are now changeable. Pick and choose the color of your choice. Impress the users by using colors that match your website’s colors.

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As you play around with these new ContentPlum features, feel free to voice your opinion. Let us hear your thoughts. Have a new feature that you would like us to launch? A new idea? Just pen it down in the comments section below.

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Social Media Integration Examples For E-Commerce Businesses

social media

E-commerce stores rely on their online aura heavily. Branding and social trust has never been more important than now. Integrating social media is imperative for e-commerce businesses. With numerous social media outlets one can definitely be creative. And with a social media hub from ContentPlum you can empower it effectively.

Online users are smart. Smarter than ever. They know what to look for, how to look for and where to look for. An e-commerce store can have the greatest of the products. But without a social media presence, one hardly knows about it. And then there is the trust quotient.

Today we are going to explore some social media integration examples. These are specifically curated for e-commerce businesses. The idea is plain and simple. Get inspired. Get going.

Social Media Integration Ideas For E-Commerce Businesses

Social media integration can happen in many different ways. We are going to take a look at some of the potential impact points. And we will see how some of the brands do it the right way.

1. Landing Pages / Home Pages

Xeroshoes shows a classic testimonial example. Delivers the customer’s trust quotient up front. Potential shoppers can read about what existing customers have to say. For unique products like these, testimonials are powerful.

social media

2. Product Pages

Hashtags are a powerful element in social media. BlackMilk clothing store makes a great example for it. For each of their product they define a unique hashtag. They encourage buyers to post photos using that hashtag. Establishes genuine authenticity of their products by end customers.

social media

3. Social Buzz / Community Pages

All of us know about Coach. A trusted brand. And they are still putting in efforts to integrate social media. They run a simple #coachfromabove galleria. Coach urged it’s customers to take a photo and tag it using the above hashtag. The idea was to have participants feature in their galleria. Another feature was location based tagging. It allowed Coach to feature customers on a map. And that showcased their global reach.

social media

4. Facebook Pages

The power of Facebook is no longer unknown. A social media giant, it offers customized pages for brands. You can also integrate Instagram or Twitter feeds within your Facebook page. Helps you offer users an integrated experience of your social feeds. DODOCase facebook page is an excellent example.

social media

 5. Social Contests and Giveaways

A great way to attract more customers is to run contests. Prizes and giveaways lure customers. Asos recently ran a similar contest giving away a trip to Miami. Users were asked to create an epic video. The best entry wins.

social media

 

So if you run an e-commerce store try the above ideas. Let us know what you think of them. You can also try using one of our many widgets. If you have any unique creative ideas share them below.

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4 Creative Social Media Hub Ideas For Restaurants

restaurants

Earlier we wrote about the top 5 social media hub advantages. Today we will talk about applying those for restaurants. There is more than just the delicious food. Restaurants need to look for that extra edge. Something that will attract new customers. And retain them as well.

Restaurants rely on trust. Social trust as well as quality trust. A recent study revealed that a restaurant can lose 30 customers. All because of one negative review. A social media hub is a powerful utility to curb that. There are two aspects of using it. On a restaurant’s website. And physically at a restaurant’s location.

But before we deep dive let’s look into some numbers.

  • 80% of people look up a restaurant online and check their reviews.
  • 88% of these people will actually act on what they see.
  • 75% of online consumers use social media regularly.
  • 48% of diners are online using social media while eating at home or out.

Now let’s get a perspective of how these consumers behave on the table.

  • 35% users actually socialize online while eating.
  • 25% users hunt for recipes.
  • 40% learn stuff related to food and drinks through blogs or apps.
  • 25% browse for deals and coupons online.

And one can start to imagine how big is the scope here. Social media has given unparalleled options. For the restaurants and for consumers. So how can a social media hub from Content Plum can help? Let’s take a look at just the online aspect of it.

4 Creative Social Media Hub Ideas For Restaurants

Abundant applications exist to use social media. Restaurants can get as much creative as they can. Generating online presence and gaining user engagements are important. So let’s see what type of content can you share.

1. Tweets/Hashtags

restaurants

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Imagine real time diners tweeting right from the table. Put that feed up on your social media hub. Online users will be attracted to know what’s going on. Curiosity will drive them to your restaurants. Encourage diners to tweet a favorite dish from your menu.

You can curate the specific content that you want to display. A social media hub will let you manage multiple social media outlets. Users will see what others have to say about your restaurant.

Maybe run a hashtag contest to make things more interesting. Check out some unique twitter contest ideas here. Some interesting things to tweet about includes -

  • Ambiance reviews
  • Quality of food
  • Customer service
  • Best dishes

2. Sharing Recipes & Ingredients

restaurants

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Another way to engage with users is to share recipes. Setup a blog to consistently share famous recipes. Even create how-to videos. A step further allow users to send over their recipes. Feature them in your blog.

Encourage cooks to share the ingredients. Let out a secret recipe and see how users react. Food lovers yearn to try out new things.

Experiment new dishes and post photos. Visual images attract foodies. They would want to try that new delicacy.

3. Reviews

restaurants

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Sharing legit reviews online helps build trust. Patrons are interested in the buzz. They would want to check out true feedback. Displaying that in your social media hub lets you gain their trust.

Providing users the capability to write reviews helps you improve. Future users will appreciate your honesty.

Customers will feel connected when they eat at your restaurant. Such reviews can help you drive tremendous business.

4. Deals & Coupons

restaurants

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A social media hub can be used to display deals and coupons. Users can redeem those for a special discount. Or even a free meal if they participate in a contest.

Run a coupon and showcase it on the hub. This will help to attract more customers. Encourage diners to use the coupon and tweet about it. That will in turn help you generate more content.

Social media is being used like never before. Restaurants are realizing the full potential. A social media hub can amplify that for you. Increasing user engagement, driving traffic and business are few advantages. There are ample other opportunities to use a social media hub. Have any other ideas? We would love to hear back. Share with us below.

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3 Google Apps To Start Using Immediately

google apps

Google apps are not oblivious. They have existed for a long time. It’s power has long before been unleashed. Google offers a complete suite of apps to pick and choose. For individuals, small business owners or medium enterprises, it has got it all. With tremendous potential google apps can deliver. And it can deliver strongly. Let’s take a look.

Let’s rewind a couple of months back. Our startup, Content Plum, had just taken shape. The idea was awesome. Passion was abundant. Business was just about to begin. And then we paused for a second. The question at hand – how do we manage it? Emails, aliases, schedulers, calendar, marketing, databases, sharing resources. You name it.

It was a nightmare to begin with. All sorts of material scattered around. We desperately needed something to get organized. And then we thought about Google apps. We looked upon it’s product offerings. And voila! It had all that we wanted.

5 Google Apps To Start Using Immediately

To begin we are going to look into the apps we are using. These are our recommendations. These are what made our life easier. We might want to explore beyond them. And we intend to in an upcoming blog post. So stay tuned.

1. Gmail

gmail apps

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Emails are the core of your business. Day in, day out. But you want a professional email ID. Something which reflects your domain name. Your brand. Example, abcd1234@gmail.com is not professional enough.

Google apps through Gmail lets you do just that. Setup your company email through it. Example, ravish@contentplum.com looks much better than abcd1234@gmail.com

For smaller teams one need not buy as many email addresses. Multiple aliases can be created using one Gmail address. Plus you get the regular email organizing features too.

2. Google Drive

google apps

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A very powerful entity from Google is the Google Drive. Consider it your central repository. It has version tracking. Activity tracking. Live edits. Multi user edits. And we have just begun scratching the surface here.

It’s a central portal with the ability to create and share content. Provides complete flexibility. Keeps things organized for everyone on the team. Native entities like docs, spreadsheets and slides are popular. You can even edit screenshots within the app to create images.

3. Chrome

google apps

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Chrome as a browser has tremendous capabilities. Code debugging, inspecting design elements and much more. All with a simple to use functionality. Incognito mode is a cool feature too. It helps you open websites without clearing your cache.

Apps like Mozbar for SEO, Chromecast are gems. Mozbar helps you learn about page authority. Gives you keyword insights. Chromecast helps you get rid of your wired devices. Just use a USB connection to to project through your browser.

 

There are a few other google apps which requires a mention. We are exploring Rapportive, Yesware and Toutapp. And we intend to write back on them soon. If you want some other cool apps to feature here tell us about them. We would like to try them out.

What next? Start using these if you haven’t already. Immediately. Unleash the power of what google apps has to offer. You will be amazed. We plan to discover more apps as we develop Content Plum. And we would write back about those as well. If you have already used an interesting google app share it with us below.

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Top 5 Advantages of a Social Media Hub

Social Media Hub

Looking for convincing reasons to use a social media hub? We will get to it. But first up – some facts. Social media marketing has grown by leaps & bounds showing no signs of regression. Innovation has driven the social media market to new horizons beyond the ubiquitous Facebook and Twitter networks. Competitors are always looking for that extra edge to engage with the customers.

Social media strategies are cumbersome due to the complex outlets. Curating content across multiple channels to offer a real time user experience calls for humongous efforts. Content Plum’s social media hub offers a one stop shop to seamlessly manage just that.

Social Media Hub

Misconception: An entity for aggregating multiple social media feeds from various outlets.

Truth: A social media hub uses curated content to engage with users and amplify reach.

Simply put, a social media hub would help you to –

  • Increase user engagement
  • Build social trust
  • Grow and sustain social reach
  • Provide a native experience
  • Influence content

With the correct perspective in mind, let’s deep dive into the advantages of using a social media hub.

Top 5 Advantage of a Social Media Hub

1. Increasing User Engagement

The era of SoLoMo has arrived. Online users are now more social, local and mobile. Add to it technology has made them savvier. Social media usage is on the rampage. People are thriving for a more personal experience. Something real time. On their laptops. On their tablets. On their cell phones. Just about everywhere.

Social Media Hubs delivers that exact experience. It helps you connect with the audience, in real time. Imagine a live social interaction with a customer, through the hub on your website. You would keep that user curious and wanting for more. Translates to having the user spend more time on your website. Hence more chances of business conversion.

2. Building Social Trust

How many times have online reviews influenced you into buying something? Ratings are published for a reason. Recommendations are carefully adhered to a brand, an image. It’s all about trust. Believing in what millions of online users have to say about a product does matter.

Users are curious to know how others react to a particular entity. A social media hub builds your brand image. Gaining the online confidence sentiment is mandatory. Live social conversations are the building blocks. A recent study indicated that social posts have a 70% edge over manual testimonials.

3. Growing & Sustaining Social Reach

Social media feeds on likes, followers and connections. Social reach is the name of the game. You could be the next million dollar idea. But you are barely known to the online world. You hardly have a social media presence.

Social Media Hub builds a fan base for you. Literally? No. Poetically? Yes. If you can deliver useful content, the social media world want you to. If you have a great product, people want it. Users want to follow you, the brand, the product. It’s their way of flaunting the next big thing that’s on the market today. Building your connections, followers and admirers is a big fundamental step. Speaks a lot about your reach, not just locally, but worldwide.

 4. Delivering a Native Experience

Social media is an art. Providing online visitors an artistic feel is a luxury. Delivering a unique social media experience could be your USP. Most of social networks cannot provide multiple themes and layouts.

Multiple social media widgets are available to your disposal. Integrate them and you get a complete alien entity. Instead, use a social media hub, and revamp it. Make it gel successfully to interact with other social content. Customers not only want to buy a product, but also buy an experience. A great one indeed.

5. Influencing Content

Ability to influence is a major asset to possess. A perfect example would be this blog post. You making it so far here, is a living proof of how content plays a major role. Ask yourself, what made you read up to this point? What was it that urged you to go on reading?

The answer is simple. The knack to influence. The ability to engage and have a user follow you. The art of making that user seamlessly connect with you. The science of stirring curiosity, hitting the right notes. How to do that? A social media hub!

Want more advantages? How about you tell us? Start exploring with customized designs. Play around with real-time user experiences. All of these and much more with Content Plum’s social media hub. Flexibility to aggregate, curate and moderate relevant content. Build your brand, inspire social trust and increase user engagements!

We, at Content Plum, love to stimulate our brain cells. We are eager to connect with you. Learn from you. And to do that, we seek your expert comments down below. Experiences, suggestions, opinions, critiques, reviews, or a simple hello would do too!

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