Tag Archives: business growth

Increasing community engagement for business growth

community engagement

Any business that’s serious about success, must be serious about their social media strategy. Whether you’re a major corporate brand or a small business owner, one of the most common challenges when navigating social media is how to increase your community engagement. But why does it matter whether or not they are engaged? Isn’t having an online community enough? If you’re asking these type of questions, you’re not taking community management seriously enough. An effective community engagement strategy is your biggest asset. An ineffective engagement strategy will be your biggest missed opportunity, and in some cases, a threat to your business! Community engagement is the new marketing.

There is no fast-and-easy solution to increasing engagement with your online community, but that doesn’t mean it has to be difficult. Developing a strategy to take advantage of the huge volume of online discussion about your brand is a starting point that will guarantee success!

Community Engagement & Building

As said by Jordan Kretchmer, CEO of Livefyre.com, ‘Socially shared content will hold more weight in the minds of consumers.’ Think of social media sharing as a referral system; and as any salesperson will confirm, referrals tend to generate business opportunities. When customers share positive-sentiments about your brand with their networks on social media, they are signalling a vote of confidence in your business. It is essential to encourage this kind of sharing.

There are different methods to encourage audiences to engage with your brand. One way is to acknowledge all positive tweets that mention your brand or a hashtag related to your business. People respond well to this as it makes your brand feel more human and approachable. It shows that you are listening to what the community has to say, and people are more likely to engage with you when it feels like a two-way conversation.

Another sure-fire way to increase community engagement is by gamification. Social media contests, loyalty campaigns, brand ambassador programs, are all designed to create buzz about your business by taking advantage of user generated content. Coming up with creative and exciting opportunities for people to connect with your brand is an ongoing task but guarantees fresh, organic and authentic user generated content. If leveraged properly, this content will build trust for the brand.

A recent example of this was the Google Developer Conference in which they had a Twitter wall for attendees to enjoy, and remote audiences to feel connected with the event. This ContentPlum widget was a ‘social media hub’ that captured tweets using the conference hashtags. BobSweep increased community engagement by asking customers to use the hashtag #bobsweep and share product stories and reviews. The company uses ContentPlum’s Facebook, Twitter and Instagram widgets to display social content from their feeds. This allows potential customers to interact with all the social media posts maintained by the brand without requiring them to jump from site to site, also increasing “time on site” metrics. Both of these brands were not only successful in nurturing positive engagement, but also in utilizing the right widgets to aggregate and showcase their community.

Social Media Content Aggregation

Social content aggregation collects specific content from one or more social networks (Instagram, Twitter, Facebook, etc.) into a unified presentation. Various aggregation services provide tools or widgets to allow users to consolidate messages, search across multiple social networking sites, read RSS feeds for multiple networks, provide “livestreams”, etc. ContentPlum  helps businesses improve engagement with their brands with widgets that aggregate social streams, which can then be embedded into an existing website or social media hub. These days a community engagement strategy requires the adoption of content aggregation tools in order to amplify their voice.

Content Quality Through Moderation

As more and more demographics engage in social media, the volume of user generated content is overwhelming. Facebook posts get over half their reach within the first 30 minutes, and on Twitter this figure is even greater. With numbers like these, social analytics are becoming increasingly crucial to understanding how online communities are behaving. It also means that there is a lot more attention that needs to be given to content moderation. Most brands will have some degree of negative sentiment with certain demographics. An effective community engagement strategy must have a moderation system in place. It can go a long way in protecting a brand’s online community.

Increasing engagement with your online community involves showing love to our audience. Whether it’s liking a tweet or creating a contest to reward only the most loyal fans, show them that you appreciate their brand affinity. Once you’re successfully encouraging brand discussion, make sure you use the right tools and services to aggregate content in a powerful and meaningful way. Lastly, make sure content moderation is built into your engagement strategy to protect your brand.

Internal office communication – 8 essential strategies

internal office communication

Internal office communication is a key to increasing business growth. Nowadays, the vast of the organizations tend to forget that it’s the internal audience – the employees – who are the most valuable asset in the business. That’s why it is important they communicate and collaborate freely among each other and share news, good or bad. The digital revolution brought about the rise of social media tools. They opened many doors for organizations to develop and apply effective strategies, and get the best of the communication course. To put it simply, the key element in every successful internal communication strategy is, to give the employees a voice. Now, with the many benefits of modern technology companies are ready and willing to give that voice in various creative ways to enhance employee engagement in the company’s mission.

The benefits of developing and applying a strong internal office communication strategy -

  • Employees will start seeing things on a larger scale. They will gain a good understanding of their place in the organization.  Once they feel valued, they will become more committed to the job.
  • Good internal communication will add meaning to the team work. As a result, they will be eager to contribute more to the organization.
  • Communication is not only about establishing a leadership anymore. It is about applying the right strategy to motivate, inspire and engage employees. Understanding the needs of the staff defines effective leadership.
  • Through effective internal communication organizations achieve trust and credibility. As a result, they attract more competent, committed and loyal workforce.
  • Organizations who manage to achieve better internal communication still remain a rare breed these days.
  • Through effective communication strategies, organizations enable employees to do their jobs better. They create a productive work environment that instills a mutual sense of purpose and inspires growth. 

8 Essential Strategies for Internal Office Communication

Bring in a company chat software

Thankfully, the growing interest in internal office communication leads to the invention of a number of such software programs that make the process simple and hassle-free. Let simplicity be the guiding principle behind every practice you use. Regardless of the size of the group you refer to, simplicity always remains crucial for the successful outcome. Open source applications for team chat can do much good in a collaborative environment. Pick those tools that work best depending on the size of your team and company mission. Among the best internal office communication software programs are  IRC, Let’s Chat, Mattermost, Rocketchat,  HipChat, Jabber/XMPP, Slack, Yammer, etc.

Take advantage of cloud technology

Cloud technology such as Dropbox, iCloud and Google Drive will serve your team of employees really good. Introduce one online platform for email communication and document exchange. This is the perfect way to store important files and data in a safe place and prevent further problems due to system failure, computer problems or hacker attacks.

Work can be fun

Work doesn’t have to be all serious anymore. It can be entertaining as well. It’s healthy for the team to have some fun from time to time. Craft hilarious posts on social media, post photos from team building events. You’ll be surprised how much this empowers the overall motivation and the sense of being part of a special community.  The vast majority of the milennials truly believe that working and having fun must come together.

Open door policy

This policy should go beyond the physical border. It’s vital that the staff members, in a case of need, must be able to get in touch with managers of all levels in a painless way. Lines of communication must remain open all the time. Also, the team members mustn’t be afraid to talk to someone from the upper management. That’s the best way to keep the company healthy from inside. “Open floor” type of managers usually sit down with staff and listen to what they have to say. Such meetings don’t necessarily take place at the office. They can happen in a cafeteria nearby or someplace else where the employee is comfortable.

Building trust through transparency

Transparency has a crucial part in internal office communication. In fact, this is the key element to building credibility and trust. It also sets the scene to an open dialogue. If you keep your team in the dark and they sense it quite well, they won’t be willing to share ideas, suggest solutions or feel engaged in the company’s prosperity at all. Those are the signs telling the internal communication is broken. You can fix it through applying the transparency approach. In reality, the team can’t have full access to information of all kinds but, in the name of harmonious and honest relations, it is recommendable to shed some light on the matters of their concern.

Don’t underestimate the power of visual content

Visual internal office communication software brings many benefits. This is a good way to announce new meetings, company events, vacant positions and newcomers as well as inform the staff about niche-related news, upcoming events, seminars, rising trends, etc. Digital display software, like ContentPlum, is a great way to serve inspiration to your team of professionals and boost their motivation. Visual content is the best channel to illustrate goals and remind of former accomplishments for motivational purposes.

Social media keeps the team informed on market trends and news

It’s essential that team members are aware of what is happening in the market niche. You never know what piece of information may inspire a breakthrough idea or valuable solution to an ongoing issue. Encourage the team to share news and discuss market trends and famous strategies with each other. This is an excellent technique to make your team feel special contributing to the company good.

The golden mean in using social media

Still, many companies block the access to internal office communication software purely from a productivity perspective. That’s old-fashioned now. Have more faith in your employees. They sure have in mind not to cross the line between “personal and business”. Instead of taking away the pleasure of social media, let them have it, but be sure to set some rules first. This is a great way to gain credibility and respect because today’s employees are more engaged in social media than ever. Look for the desirable middle between two extremes. Allow them to read and share industry-related content – news, articles, charts, infographics, tweets, interviews with experts in the industry, etc. It will make them happy, and keep their focus clear and on the work.

The role of internal communication in today’s world

Needless to say, successful internal office communication does not come down to automatically produce informative messages saying what people want to hear. Communication means understanding the listener’s needs and desires. You can do that simply by listening to what he says and refers to. How he feels about culture, moral values, goals, ideas; in what way he relates to the world. There are so many factors that might influence the company’s approach –geography, demographics, company objectives, culture, brand, etc. Whereas some companies can afford to apply a large array of social tools and strategies, others achieve just enough success by using one or two, for example a Facebook group or a simple blog where every employee is free to express their thoughts.

Conclusion

Internal office communication sends the right message across. Through applying the right strategies, in the end, employees gain vital awareness of the company’s mission and their role in the whole process. The effective internal communication informs, inspires, motivates and engages employees to work hard as a team and help the organization move forward and succeed.