As an information and communication technology, social media for educational purposes engages students to learn new things and achieve goals. They join school social media sites to:
- find friends
- build fruitful connections
- exchange views, knowledge and experiences
- assist each other
Such exchange is highly beneficial for enhancing the peer communication among learners in various e-learning scenarios. Today’s students can easily be defined as digital natives and social network aficionados. Therefore, their passion for connecting via school social media lays the foundations of a new technology-inspired trend in education. Provided that Internet is a huge open source of learning materials, social media for educational purposes plays even more significant role for spreading this information to wider audiences.
Appropriate technology enhances the way learners absorb information, share hints, assess each other’s ideas and solutions, and give feedback in the learning process. Therefore, social media for educational purposes can serve as a useful way to help peer education reach higher standards from both students’ and teachers’ perspective.
A teacher can’t be replaced by a machine. But why separate them when they can act together. Social media for education proved efficient way to engage students in a modern learning environment. The more schools and universities use it, the better results they could get. For the past years, the concept of open knowledge grew highly popular. Internet and social media for university helped teaching go beyond the physical barriers and reach greater amount of learning enthusiasts.
Some things are better when shared (Building close-knit online communities)
Building a school brand is a good way to:
- Share knowledge with the world
- Find talented teachers
- Advertise education opportunities
- Send your message across
- Promote stronger relationship with parents and community members
Education facilities now are able to build thriving online communities via top-rated social media channels. Here are a few of the most efficient ways schools and universities can boost their brand awareness using social media for educational purposes.
Social Media For Educational Purposes
1. School/University Website.
The best way to advertise the education opportunities your school or university has to offer is to launch a website so that many people – students, parents and teachers – would know about this place. Through a website, a school or university can tell the world its story and emphasize on the educational objectives established. The more information Internet users are able to find on the website, the better engaged they will grow. However, it’s important that the information is divided into pieces and presented in a user-friendly way. Brochure-type websites, for example, are no longer of anybody’s interest. To make good impression, build your school/university website as attractive as possible. It needs to be accessible on mobile as well as desktops; update the information regularly and add social media buttons to direct to active social media pages.
2. Facebook and Twitter.
As you post articles on subjects that students are learning, gradually build a Facebook community by sharing links to learners-oriented articles. Post information regarding online contests, events, science projects, and everything under the sun that would draw students’ attention into learning. Inviting students to leave feedback is a useful way to make them feel part of this community. Likewise, Twitter is another good virtual place to communicate with the world and nurture valuable online connections.
3. Google Hangouts.
This web-based school social media tool empowered by Google has proved immensely effective for helping people communicate easily through a video connection. One Hangout virtual room can gather up to ten participants. From elementary to high school, this method of virtual connecting applies for all levels of learning. Establish a Math learners’ club and gather Math students to exchange views and knowledge.
4. Video Sharing.
Video sharing platforms such as YouTube and Vimeo are equally popular as Facebook and Twitter. In fact, it’s the process of creating a video for educational purposes that inspires students to research, organize, assess, learn, create and revise. The thought of sharing their final work with the online world and anticipating eagerly the feedback boosts the learning experience even more.
5. Cloud-Based Platforms.
File-sharing apps like Google Drive and Dropbox enhance team work. These sites allow school and college students to gather in small groups and work together on various assignments in the virtual classroom.
This is another learner-oriented platform designed to facilitate students’ attempts to search and create great work for school or university projects. Its many useful features allow to add or edit information and share it with the world, in the end. It’s like creating and sharing on YouTube, only with presentations.
Of all social media for education tools, blogging is the one that school and university websites benefit the most. Articles and blog posts straighten the social community by keeping students connected longer. Posting questions to engage discussions on a weekly basis is a good way to excite students. Although blog posts can reflect on any subject, it’s important to keep the focus on the main goal – stimulating the learning process.
Windows of education opportunity
Educational inequality is an important issue for the modern society. Apparently, providing all citizens with equal access to educational resources isn’t easy to achieve in practice. Thanks to technology advancement, schools and universities received a nudge in the right directing. Moreover, Internet and social media brought about an information explosion that significantly raised the scope of school and university education for good. For the past years, many prestigious schools and universities have made a ground-breaking step towards resolving a major issue of education. Through launching training courses available worldwide via online communities, they gave students from poor countries the opportunity to reach good teachers and enjoy valuable learning experience.
What are your thoughts on using social media for educational purposes? Let us hear your opinion in the comments section below.