Restaurant Social Media Strategy: A Social Media Hub

restaurant social media

Restaurant social media strategies have undergone great transformation. Every restaurant can now unleash the latest and greatest power of social media. And a social media hub can help drive that. A social media wall can now deliver a unique diner experience. These digital social walls helps restaurants reach out. Locally and globally. Across a thousand miles. And most importantly it can help increase customer engagement levels.

Why Social Media Hubs?

Social media hubs are curated content feeds. They provide restaurants with several advantages. Restaurant social media strategy involves engaging diners. It is useful to generate social trust from these diners. For small food joints these kinds of word-of-mouth marketing drives sales. Social media walls helps attract diners and also motivates them to provide social content.

If you own a restaurant it is time to take advantage of such social media walls. There are many creative ways of using social hubs for restaurants. And that would clearly put you ahead of the competition. Diners can now feel connected to your restaurant. And that provides them a unique dining experience.

Restaurant Social Media Walls Tips and Tricks

Customer Photos

Smartphones have changed how people dine. Diners now have an urge to share what they eat on social media. Especially if they have come across something extraordinary. Restaurants should take advantage of this important customer habit. It’s like crowd sourcing your restaurant’s dishes through genuine customer images.

Image based posts work best across all social media platforms. Restaurants need to be able to visually convince diners to come try their food. And social media hubs can help achieve that objective. Diners can share images of what they are eating in real time. Restaurants can capture that social content and display it live on their websites and digital signage. This helps generate social trust and boost restaurant’s brand image. Real users posting real photos of genuine dishes.

Behind The Scenes

Customers love authenticity. Be it the food that they eat. Or the restaurant they regularly visit. They want to feel connected. Restaurants can use social media walls to regularly display various photos from behind the scenes. The kitchen, the staff, new dishes, the works and much more. This article highlights the differences between 2 marketing campaigns. Chipotle and a local Colorado chef-owned restaurant called ChoLon Modern Asian Bistro.

ChoLon does not have a bigger wallet like Chipotle. Yet they have used various creative social media marketing strategies. ChoLon takes advantage of the authenticity factor. The photos tells a story about the restaurant. It includes photos from the grocery store. It captures the chefs preparing the food. And the most important – it features real customers. They make diners feel personally indulged with the restaurant.

Social Contests

Nothing better than involving your diners with various social contests. Various promotional contests are a good way of generating buzz. It helps diners get some special discounts. And it helps the restaurants generate valuable social content. That in turn becomes social proof for the brand image of the restaurant. Restaurant social media strategies that revolve around such contests often see diners enjoying and indulging with great enthusiasm.

One example of such a contest is to motivate diners to finish a particular sized meal in 30 minutes. One to do so gets a meal on the house along with their photo on the wall. Restaurant social media walls can then enhance this experience. By displaying such social content it urges other diners to participate as well. It attracts diners to have a good time at your restaurant.

Viral Humor

Sometimes restaurant social media strategy requires viral humor to jump start. It helps build brand reputation and also provides a funny angle to entertain customers. Brands like Dennys and DiGiorno Pizza have taken this approach and been successful. But care should also be taken not to hurt any particular sentiments. As it could backfire really bad as well. Social media walls can help capture such viral moments. It adds on to the already viral content by pushing it even further.

Connect With Customers

Many businesses and brands have adopted the social media way of conversing with customers. QnA sessions, help desks and much more are now a part of proven restaurant social media plans. This helps customers feel more connected. And by displaying such social conversations helps restaurants increase their brand image. Responding to reviews and comments from diners helps generate authentic proof about how you care. That goes a long way in defining a business.

So overall restaurant social media could have a great boost with social media walls and hubs. By aggregating, curating and displaying real time social content it provides diners with a unique experience. What do you think about social media hubs for restaurants? Let us know below.

(This is a guest blog post by Patrick W. Dunne)