This is the first post of a series of “lessons learned” type blog posts. A business venture offers a great learning curve. Good and bad. It’s always productive to reflect back on your efforts. And if possible try to convert that into information. This would be a valuable source of knowledge. Measuring ROI for your efforts is imperative.
We started working actively on the ContentPlum blog in August. The idea was plain and simple. Gain traction. Publish knowledge matter. Be the guiding light to our customers. Give them a source of information to learn about social media. Connect. Reach out. Build a brand.
Today we focus on some of the plugins we installed on our blog. And give an insight into the progress due to the same.
Measuring ROI For ContentPlum Blog
1. SEO by Yoast
SEO by Yoast is an easy to use SEO plugin. It provides a very intuitive interface right below your blog post. You can make in-screen edits to your content and the plugin would provide recommendations. We have seen lot of improvements on our blog’s traffic using this plugin.
Shareaholic is your complete solution for social media sharing. It provides an easy way for your readers to share content. Helps build social reach. It also offers different customization options to match your site’s style.
3. Google Link Shortener
Another important plugin to use is Google’s URL shortener. You can track each individual blog post analytics using this. As seen it provides insights into the performance of your each blog post.
4. Disqus Commenting System
Disqus is a commenting utility which is adapted across multiple platforms. There is no requirement to create multiple avatars to comment. The comments are nicely organized in threads for ease of reference.
WordPress helps capture email addresses which gets populated into Mailchimp. This allows readers to subscribe and receive blog content through emails. It’s good for newsletters. Equally important for building social reach.
6. Tag Cloud
Last but not the least is the Tag Cloud plugin. It helps display the most popular content of your blog based on it’s tagging. It helps push targeted content to the readers.
As a blogger you need to know your content analysis. Below is a snapshot of the traffic on our blog. It’s trending upwards since we started using this plugins.
WordPress offers ton of plugins one can potentially make use of. So far we found the above to be very useful. Measuring ROI is important for us. It helps us gain insights into what strategies needs to be put in place. Any cool plugins that you can recommend? We would love to hear and use them on our blog. Share with us in the comments section below.