Category Archives: Twitter

Twitter Wall For Running Q&A Sessions During Events

twitter wall

Twitter advantages are aplenty. It is an important peg in the wheel of social media. Live events have seen an uptick in twitter usage lately. With powerful capabilities, a twitter wall can help engage with participants and increase activity during such live events. Today we explore different ideas for creating such a twitter wall. And look into some successful (and not-so-successful) examples.

Live events is all about visual appeal. A twitter wall truly justifies exactly that. Events are already taking advantage of different screens. Monitors, TVs, projectors, jumbo-trons and much more. A well designed twitter wall campaign can reap plenty of benefits. From increased engagement levels to a global social reach.

Ideas For Twitter Wall To Run Q&A Sessions

So how can one get a twitter wall up and running? What goes into the back-end part of it? How to create a twitter wall? How to run a Q&A campaign using a twitter wall? The answer to all these questions lies within twitter’s powerful functionality. Let’s explore a few alongside other social media strategies.

1. Hashtags

Create a unique hashtag for the live event. Promote the use of that hashtag. Educate participants to tweet their questions using this hashtag. You can then use ContentPlum widget to curate and display such activity on a twitter wall.

Using hashtags users can target questions specific to the entire event. Or they can direct questions to a certain speaker. Or a company.

2. Live Display

The key to a successful twitter wall and an awesome Q&A campaign is displaying it live. Motivate participants to post questions by displaying the social conversation live during an ongoing event.

These feeds can also be displayed on event’s website/page. People who cannot attend a live event can still view them. It also helps such users to post questions remotely.

3. Participants

We mentioned participants in both the points above. Who exactly are they? It could be anyone and everyone. Event sponsors can answer questions about their strategies. Booth owners can engage by providing insights about their products. Subject matter experts can respond to live questions about their expertise.

A twitter wall and a Q&A session thus helps increase engagement. Campaigns can be ran before, during and post event.

4. Knowledge Pool

By running such Q&A campaigns, you are creating a pool of knowledge. These questions and their answers can be archived for later reference. Users can always come back to them to seek guidance or refresh their memory.

These are good sources of FAQs. One can continue running such Q&A sessions using hashtags even after the event has ended. It helps increase twitter activity and provides valuable insights.

An example of a Twitter Q&A session -

twitter wall

Few examples of a live Twitter chat session to increase user engagement -

twitter wall

twitter wall

An example of how such a Twitter QnA session can help even after the activity is over - 

twitter wall

Overall, a twitter wall combined with such Q&A sessions has many advantages -

  • An uptick in engagement levels
  • Increased social outreach
  • Ability to attract participants through visual content
  • Motivate users to contribute and explore new ideas
  • Allowing participants to get directly involved giving them a personal touch
  • And much more ….

It allows users to reach out. Provides a social trust quotient for your brand. It delivers content that has specific contest to your followers. Gets them involved and increases engagement. But one needs to be very careful in how they run this campaign.

There are certain cases where the Ask QnA sessions went haywire. For example, NFL ran a campaign called “#AskCommish”. As a result their twitter feeds were filled up with negative comments. JPMorgan also ran a similar campaign called #AskJPM. They faced the wrath of citizens blasting at the overall business of JPMorgan.

So one needs to be very confident in the content they deliver. If a QnA session over twitter is supposed to fail you should be aware of it. If you have been in the middle of some fall-outs running such a campaign might not be a good idea. So what are your thoughts on a Twitter Wall? Share your comments below.

5 Successful Twitter Contest Ideas For Businesses

twitter contest

Social media marketing helps build a brand. Not just any brand, but a “trusted” brand. Creating buzz for your business reckons creative ideas. Increasing user engagement is on the top of every marketer’s list. How to get there? Simple. Run a twitter contest. Don’t know where to begin? Let’s walk the talk and see how can a twitter contest help.

Twitter contests are easy to setup. Followers, retweets, hashtags and much more. All with the power of 140 characters. A twitter contest would help you exploit all of these. It will help you engage with the audience. In real time. But the end goal is just not that. You want to create social awareness. You want people to know you, your business. Running a suitable twitter contest gives you a shot at that. But don’t forget to follow the rules and guidelines here.

5 Successful Twitter Contest Ideas For Businesses

Let’s take a look at some of the top 5 twitter contest campaigns.. Some might be useful, some might not. It would all depend on your persona, brand, business.

1. Follower Milestones

Approaching a follower milestone? Why not use this opportunity to engage with the users. Run a twitter contest to successfully guess the time you will hit your next milestone. The one with a guess closest to when it actually happens, wins.

For example, you are approaching 10000 followers. Run a twitter contest. “Tweet us the exact time and date we would reach our 10000th follower”. Plan to give away a prize to the winner. This will make users want to follow you. Also helps you engage with the audience. And promote your business.

2. Hashtag Campaigns

Twitter hashtags are a powerful tool. You can use that to promote your brand. Suggest a hashtag and have users use it in their tweets. They are automatically entered into a random draw. Lucky winners get a prize.

You can also get creative with this contest. Make users send out a one liner for your product. Have them use a specific hashtag to quality for the prize. You got plenty of punchlines, user engagements and followers. Add to it increasing brand awareness. All with just a simple contest.

Chegg recently ran a contest that looked like this. They asked students to use the hashtag #cheggmeout. The idea was to have them tweet how they saved money.

twitter contest

3. Retweets

Retweets are another way of urging users to engage. It’s simple to follow and implement. Users have to take your latest tweet and simply retweet it. They can also get creative to add their new hashtags. Winners are decided at the end of the campaign.

One major advantage of this contest is that even non-followers can engage. It does not require users to follow you to participate. This helps attract more users.

4. Creative Answers

A step further is to have users actually reply to your tweets. You can setup a series of questions. The one to with the most creative answer wins a prize. If implemented religiously this could turn out to be one of the most important aspect.

Would you not prefer to have a business engage with you directly? Users thrive on personal touch. Replying to a user’s tweet or a question helps to add a trust factor.

5. Photo contests

A fun way of running a twitter contest is to use photos. Users should be asked to tweet with a photo of your product. Maybe come up with a creative or fun way of doing it. Winners are awarded accordingly.

This type of contest provides a visual aspect. It increases brand awareness. More importantly advertises your products.

Remember to track the results of your twitter contest. Track the user engagements. Monitor the performance. This helps you understand how to run future contests. One important aspect of a twitter contest is how long you can trend. Twitter trends provides excellent visibility to online users. Getting enough user engagements will make you trend longer.

How about trying Content Plum’s social media hub to manage your twitter contest? Read about why a social media hub can be useful. Got some more twitter contest ideas? Share them below.

(Photo Credit: Click Here)