Category Archives: Social Media Campaigns

7 Ways to Use Social Media for Educational Purposes

social media for educational purposes

As an information and communication technology, social media for educational purposes engages students to learn new things and achieve goals.  They join school social media sites to:

  • find friends
  • build fruitful connections
  • exchange views, knowledge and experiences
  • assist each other 

Such exchange is highly beneficial for enhancing the peer communication among learners in various e-learning scenarios. Today’s students can easily be defined as digital natives and social network aficionados. Therefore, their passion for connecting via school social media lays the foundations of a new technology-inspired trend in education. Provided that Internet is a huge open source of learning materials, social media for educational purposes plays even more significant role for spreading this information to wider audiences.

Student-driven education

Appropriate technology enhances the way learners absorb information, share hints, assess each other’s ideas and solutions, and give feedback in the learning process. Therefore, social media for educational purposes can serve as a useful way to help peer education reach higher standards from both students’ and teachers’ perspective.

Open Knowledge

A teacher can’t be replaced by a machine. But why separate them when they can act together. Social media for education proved efficient way to engage students in a modern learning environment. The more schools and universities use it, the better results they could get. For the past years, the concept of open knowledge grew highly popular. Internet and social media for university helped teaching go beyond the physical barriers and reach greater amount of learning enthusiasts.

Some things are better when shared (Building close-knit online communities)

Building a school brand is a good way to:

  • Share knowledge with the world
  • Find talented teachers
  • Advertise education opportunities
  • Send your message across
  • Promote stronger relationship with parents and community members 

Education facilities now are able to build thriving online communities via top-rated social media channels. Here are a few of the most efficient ways schools and universities can boost their brand awareness using social media for educational purposes.

Social Media For Educational Purposes

1. School/University Website.

The best way to advertise the education opportunities your school or university has to offer is to launch a website so that many people – students, parents and teachers – would know about this place. Through a website, a school or university can tell the world its story and emphasize on the educational objectives established. The more information Internet users are able to find on the website, the better engaged they will grow. However, it’s important that the information is divided into pieces and presented in a user-friendly way. Brochure-type websites, for example, are no longer of anybody’s interest. To make good impression, build your school/university website as attractive as possible. It needs to be accessible on mobile as well as desktops; update the information regularly and add social media buttons to direct to active social media pages. 

2. Facebook and Twitter.

As you post articles on subjects that students are learning, gradually build a Facebook community by sharing links to learners-oriented articles. Post information regarding online contests, events, science projects, and everything under the sun that would draw students’ attention into learning. Inviting students to leave feedback is a useful way to make them feel part of this community. Likewise, Twitter is another good virtual place to communicate with the world and nurture valuable online connections.  

3. Google Hangouts.

This web-based school social media tool empowered by Google has proved immensely effective for helping people communicate easily through a video connection. One Hangout virtual room can gather up to ten participants. From elementary to high school, this method of virtual connecting applies for all levels of learning.  Establish a Math learners’ club and gather Math students to exchange views and knowledge.

4. Video Sharing.

Video sharing platforms such as YouTube and Vimeo are equally popular as Facebook and Twitter. In fact, it’s the process of creating a video for educational purposes that inspires students to research, organize, assess, learn, create and revise. The thought of sharing their final work with the online world and anticipating eagerly the feedback boosts the learning experience even more.

5. Cloud-Based Platforms.

File-sharing apps like Google Drive and Dropbox enhance team work. These sites allow school and college students to gather in small groups and work together on various assignments in the virtual classroom. 

6. SlideShare.

This is another learner-oriented platform designed to facilitate students’ attempts to search and create great work for school or university projects. Its many useful features allow to add or edit information and share it with the world, in the end. It’s like creating and sharing on YouTube, only with presentations.

7. Blogging.

Of all social media for education tools, blogging is the one that school and university websites benefit the most. Articles and blog posts straighten the social community by keeping students connected longer. Posting questions to engage discussions on a weekly basis is a good way to excite students. Although blog posts can reflect on any subject, it’s important to keep the focus on the main goal – stimulating the learning process. 

Windows of education opportunity

Educational inequality is an important issue for the modern society. Apparently, providing all citizens with equal access to educational resources isn’t easy to achieve in practice. Thanks to technology advancement, schools and universities received a nudge in the right directing. Moreover, Internet and social media brought about an information explosion that significantly raised the scope of school and university education for good. For the past years, many prestigious schools and universities have made a ground-breaking step towards resolving a major issue of education. Through launching training courses available worldwide via online communities, they gave students from poor countries the opportunity to reach good teachers and enjoy valuable learning experience.

What are your thoughts on using social media for educational purposes? Let us hear your opinion in the comments section below.

Social Media FundRaising Ideas for Educational Institutions

social media fundraising ideas

Educational institutions implementing social media fundraising ideas has taken a new dimension because majority of people are spending their time on these platforms to create, share and exchange information instantly. As a result, many schools are leveraging the power of these portals to enhance their social media fundraising efforts. Strategies used for fund raising include: using image based campaigns, crowd funding and recruiting alumni as major ambassadors of the projects. The model of fund raising is very successful especially when learning institutions use Facebook, Twitter and all other websites that aggregate social media. However, this is not a fool proof solution for getting instant funds from donors. There is more to be done if an organization wants to succeed in those campaigns and this is what forms the basis of this article.

Social Media Fundraising Ideas

Establish relationship with your donors first

Social media for education is a valuable tool for all learning institution’s needs. However, don’t expect it to work miraculously and raise money with no efforts. An institution, needs to establish a good relationship with potential donors first. Otherwise, social media fundraising campaigns will face a major challenge. For instance, if you just walk in the streets today and ask people to give you money to do a project for a school, there is a very high chance of getting rejected. But the same strategy can work if you know the people first. The same principle applies to social media as well. Don’t expect dollars to come rolling on your bank because you are posting fundraising requests on social media, you need to have a relationship with your potential donors first.

A very reliable way of building trust on social media and turning your visitors to donors is sharing three types of contents in different proportions. First, a school must share forty percent of their own content when creating posts on social media. The same percentage must be used when sharing information from third parties – this is why you see most institutions sharing quotes and other education materials from external sources. And finally, an institution can share the rest twenty percent to talk about their fundraising projects. The latter must be accompanied by a call to action e.g. “Click here to donate a gift of $25 to our July school Project”.  A marketing dose of twenty percentage has a little chance of nagging the donors.

Don’t do direct fundraising

One thing that makes university social media fundraising successful is avoiding direct requests for donation. For instance, you will see different learning organizations listing how a small amount of money can be very useful to their organization but they are not asking it in a direct manner. For instance, a campaign text like, “A gift of $250 will support a student for 6 months” can attract more donors when compared to direct campaigns like “Donate $250 for our school today.” In fact, your university must use the right voice/language when trying to connect to the outside world through social media and eventually, dollars will start flowing. The secret is minimizing your approach and putting it in a way that the school is the one assisting people instead of getting assisted.

Make your approach simple

Don’t make it hard or complex for people who want to donate. A donor may not have enough time to read your long texts. They simply need to click a link and then they can be directed to a page where they can make the donations. The social media fundraising committee must create an attractive landing page capable of processing credit cards because this is the most preferred form of payment. An organization must know what it needs and the same must be communicated to donors. So, keeping your donation texts simple is a big advantage. You can even match gifts with every donation that you receive.

Create a successive strategy

You must be determined to come up with a successive strategy on how to get to the climax of the campaign. You already know that you need to promote your social media fundraising project once in every five message that you post on social media (20% of the time). Then, you also need to determine how long the project will run e.g. 1 week, 3months e.t.c. The right social media platform must be chosen as well depending on what people prefer in the schools locality. For instance, in some countries, FaceBook is more common than Twitter. YouTube could be another option as well. There are lots of schools that have achieved huge results there.

Go viral

Last but not least, aim for a viral campaign. Don’t overdo it but you must push enough messages to engage more followers. Remember, you need to do this across the different social sites that the fundraising committee chooses. Finally, your camping is off the ground and the relationships you created above will take it to new heights. You even need to leverage all social media features like hash tags, groups and channels. Eventually, your Social media fundraising campaign will be successive. Remember to thank everyone after the campaign is over and congratulate them for helping the school to raise a certain sum of money.

So what are your thoughts on this topic? How would you go about executing social media fundraising campaigns? Let us know your thoughts in the comments section below.

Social Wall Campaigns – 4 Companies Who Nailed It

social wall campaigns

As we all know we are in a dynamic digital age. Static content & advertising used to create many waves. Not anymore. Digital signage & social media walls help companies stay on top of marketing trends and boost their social reach. We will look at some of the successful social wall campaigns. But before that, let’s sift through some must-haves suggestions from Social Point for Events for your live event’s digital campaign:

  • It needs to be consistent & perform well at the peak of the event.
  • It needs to bring media that is important to the audience & attendees and present it in an interesting & unique way.
  • It needs to make attendees feel like their posts & tweets are being seen.
  • Most of all, it needs to look great and be a Brand for the event.

4 Companies Who Successfully Nailed Their Social Wall Campaigns

(1) Times Square ‘Share a Coke’ Campaign in NYC

The July 2014 social wall campaigns run by Crowd Convergence alongside Clear Channel Spectacolor showcased the effect of a well-oiled digital signage machine. Coca Cola fans were asked to submit their names to make the billboard look interactive.

“[The] campaign was seen by millions and quickly surpassed engagement targets. Due to the vast success in just one week of activation, the campaign was accelerated & rolled out in two more cities”. – Crowd Convergence

This campaign exceeded their expectations. It received over 3000 submissions on the first day alone. This shows the level of personal engagement. It speaks volumes about how they achieved that through advertising & social media. And all of this made their social wall campaigns a big hit among participants.

“From a social perspective, Coca-Cola has seen its Facebook community grow by 3.5% and globally by 6.8%. The hashtag has also been used 29,000 times on Twitter during this campaign”. – The Guardian

(2) La Taqueria – Award Winning Burritos in California

La Taqueria understands the value of customer reviews. The problem statement is to make customers submit these reviews. Easy enough, and they agree to do so. Make it a bit complicated and out goes the reviews. La Taqueria beat 67,000 other businesses to become America’s Best Burrito. And it has over 2,000 Yelp reviews to showcase their credibility.

So what’s the success recipe? Simple enough. They placed a digital signage next to their menus. Customers started getting inspired and motivated to see their name up there. As a result they started participating by submitting reviews.

The numbers:

Sales increased by approximately 30%. Total impressions were around the 125K mark. Users engagement levels were up by 3000%. And the posts by 6400%.

(3) The Australian Open 2015

This famous sporting event has a record number for attendance: 703,899 visitors. And they also had a revamped social media marketing campaign in 2015. It involved multiple social wall campaigns making use of Instagram and Twitter Hashtags to a Hologram Guitar-off experience with Keith Urban.

Loren Bartley has made a habit of reviewing the Aus Open’s digital strategy over the past few years and she’s seen significant improvement. According to her, this year was:

“Less about community building and more about user generated content and social sharing at the Australian Open in 2015. It was all about getting tennis fans to create and share visual content”.

The event convinced people to share images by displaying these #AOSelfie (Australian Open Selfies) on the big screens during breaks in place. For the crowd, instead of hoping the camera spots them, they had the choice to ‘submit’ their own visuals.

(4) Volvo’s Digital Signage Campaign

Another great place to feature your digital signage is at bus stops and train stations. Volvo made use of this ideal ‘platform’ in their campaign for the V40 in 2012. The campaign encouraged the public to become participants in a personality quiz that made use of ‘an outdoor interactive network for 6-sheet touch screen displays at railway stations and bus stops throughout the UK’. – Sign Box

This is a great time to engage users, since they are waiting ‘anyway”. The personality quiz requires them to design a Volvo V40 in order to reveal their personality type. The goal they wanted to reach was to showcase their focus on simple, and consumer-driven and that it takes ‘every’ individual into account when designing their vehicles.

Are you looking to revamp your digital and social media marketing campaigns? Want to know more about social walls? Write to us below or learn more here.

(Guest Blog Author: Anneke Steenkamp) (Edited By: Samkit Shah)