Category Archives: Restaurants

Restaurant Social Media Strategy: A Social Media Hub

restaurant social media

Restaurant social media strategies have undergone great transformation. Every restaurant can now unleash the latest and greatest power of social media. And a social media hub can help drive that. A social media wall can now deliver a unique diner experience. These digital social walls helps restaurants reach out. Locally and globally. Across a thousand miles. And most importantly it can help increase customer engagement levels.

Why Social Media Hubs?

Social media hubs are curated content feeds. They provide restaurants with several advantages. Restaurant social media strategy involves engaging diners. It is useful to generate social trust from these diners. For small food joints these kinds of word-of-mouth marketing drives sales. Social media walls helps attract diners and also motivates them to provide social content.

If you own a restaurant it is time to take advantage of such social media walls. There are many creative ways of using social hubs for restaurants. And that would clearly put you ahead of the competition. Diners can now feel connected to your restaurant. And that provides them a unique dining experience.

Restaurant Social Media Walls Tips and Tricks

Customer Photos

Smartphones have changed how people dine. Diners now have an urge to share what they eat on social media. Especially if they have come across something extraordinary. Restaurants should take advantage of this important customer habit. It’s like crowd sourcing your restaurant’s dishes through genuine customer images.

Image based posts work best across all social media platforms. Restaurants need to be able to visually convince diners to come try their food. And social media hubs can help achieve that objective. Diners can share images of what they are eating in real time. Restaurants can capture that social content and display it live on their websites and digital signage. This helps generate social trust and boost restaurant’s brand image. Real users posting real photos of genuine dishes.

Behind The Scenes

Customers love authenticity. Be it the food that they eat. Or the restaurant they regularly visit. They want to feel connected. Restaurants can use social media walls to regularly display various photos from behind the scenes. The kitchen, the staff, new dishes, the works and much more. This article highlights the differences between 2 marketing campaigns. Chipotle and a local Colorado chef-owned restaurant called ChoLon Modern Asian Bistro.

ChoLon does not have a bigger wallet like Chipotle. Yet they have used various creative social media marketing strategies. ChoLon takes advantage of the authenticity factor. The photos tells a story about the restaurant. It includes photos from the grocery store. It captures the chefs preparing the food. And the most important – it features real customers. They make diners feel personally indulged with the restaurant.

Social Contests

Nothing better than involving your diners with various social contests. Various promotional contests are a good way of generating buzz. It helps diners get some special discounts. And it helps the restaurants generate valuable social content. That in turn becomes social proof for the brand image of the restaurant. Restaurant social media strategies that revolve around such contests often see diners enjoying and indulging with great enthusiasm.

One example of such a contest is to motivate diners to finish a particular sized meal in 30 minutes. One to do so gets a meal on the house along with their photo on the wall. Restaurant social media walls can then enhance this experience. By displaying such social content it urges other diners to participate as well. It attracts diners to have a good time at your restaurant.

Viral Humor

Sometimes restaurant social media strategy requires viral humor to jump start. It helps build brand reputation and also provides a funny angle to entertain customers. Brands like Dennys and DiGiorno Pizza have taken this approach and been successful. But care should also be taken not to hurt any particular sentiments. As it could backfire really bad as well. Social media walls can help capture such viral moments. It adds on to the already viral content by pushing it even further.

Connect With Customers

Many businesses and brands have adopted the social media way of conversing with customers. QnA sessions, help desks and much more are now a part of proven restaurant social media plans. This helps customers feel more connected. And by displaying such social conversations helps restaurants increase their brand image. Responding to reviews and comments from diners helps generate authentic proof about how you care. That goes a long way in defining a business.

So overall restaurant social media could have a great boost with social media walls and hubs. By aggregating, curating and displaying real time social content it provides diners with a unique experience. What do you think about social media hubs for restaurants? Let us know below.

(This is a guest blog post by Patrick W. Dunne)

4 Creative Social Media Hub Ideas For Restaurants

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Earlier we wrote about the top 5 social media hub advantages. Today we will talk about applying those for restaurants. There is more than just the delicious food. Restaurants need to look for that extra edge. Something that will attract new customers. And retain them as well.

Restaurants rely on trust. Social trust as well as quality trust. A recent study revealed that a restaurant can lose 30 customers. All because of one negative review. A social media hub is a powerful utility to curb that. There are two aspects of using it. On a restaurant’s website. And physically at a restaurant’s location.

But before we deep dive let’s look into some numbers.

  • 80% of people look up a restaurant online and check their reviews.
  • 88% of these people will actually act on what they see.
  • 75% of online consumers use social media regularly.
  • 48% of diners are online using social media while eating at home or out.

Now let’s get a perspective of how these consumers behave on the table.

  • 35% users actually socialize online while eating.
  • 25% users hunt for recipes.
  • 40% learn stuff related to food and drinks through blogs or apps.
  • 25% browse for deals and coupons online.

And one can start to imagine how big is the scope here. Social media has given unparalleled options. For the restaurants and for consumers. So how can a social media hub from Content Plum can help? Let’s take a look at just the online aspect of it.

4 Creative Social Media Hub Ideas For Restaurants

Abundant applications exist to use social media. Restaurants can get as much creative as they can. Generating online presence and gaining user engagements are important. So let’s see what type of content can you share.

1. Tweets/Hashtags

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Imagine real time diners tweeting right from the table. Put that feed up on your social media hub. Online users will be attracted to know what’s going on. Curiosity will drive them to your restaurants. Encourage diners to tweet a favorite dish from your menu.

You can curate the specific content that you want to display. A social media hub will let you manage multiple social media outlets. Users will see what others have to say about your restaurant.

Maybe run a hashtag contest to make things more interesting. Check out some unique twitter contest ideas here. Some interesting things to tweet about includes -

  • Ambiance reviews
  • Quality of food
  • Customer service
  • Best dishes

2. Sharing Recipes & Ingredients

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Another way to engage with users is to share recipes. Setup a blog to consistently share famous recipes. Even create how-to videos. A step further allow users to send over their recipes. Feature them in your blog.

Encourage cooks to share the ingredients. Let out a secret recipe and see how users react. Food lovers yearn to try out new things.

Experiment new dishes and post photos. Visual images attract foodies. They would want to try that new delicacy.

3. Reviews

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Sharing legit reviews online helps build trust. Patrons are interested in the buzz. They would want to check out true feedback. Displaying that in your social media hub lets you gain their trust.

Providing users the capability to write reviews helps you improve. Future users will appreciate your honesty.

Customers will feel connected when they eat at your restaurant. Such reviews can help you drive tremendous business.

4. Deals & Coupons

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A social media hub can be used to display deals and coupons. Users can redeem those for a special discount. Or even a free meal if they participate in a contest.

Run a coupon and showcase it on the hub. This will help to attract more customers. Encourage diners to use the coupon and tweet about it. That will in turn help you generate more content.

Social media is being used like never before. Restaurants are realizing the full potential. A social media hub can amplify that for you. Increasing user engagement, driving traffic and business are few advantages. There are ample other opportunities to use a social media hub. Have any other ideas? We would love to hear back. Share with us below.

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