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Top 7 Advantage of using a Social Media Aggregator

social media aggregator

Every minute of the day Instagram users share 3,600 new photos, Twitter users send over 100,000 tweets, and Facebook users share 684,478 pieces of content. If these statistics aren’t intimidating enough, prepare to be blown away by this Mashable infographic. Numbers like these just go to show that we are operating in the era of big data. This is why more and more businesses and organizations are taking advantage of social media aggregators. Fortunately, connecting all of your social media accounts has never been easier, and not to mention cheaper with innovative companies like ContentPlum paving the way. If you’re still not convinced that you need a social media aggregator to stay ahead of the game, these seven advantages will show you otherwise.

Top 7 Advantages of using a Social Media Aggregator

1 – Save Time and Money

Any social media product or service that adds value to your business will come at a price. At a glance this seems like a disadvantage, but the reality is that a social aggregation tool will save you time and money by making other areas of your social marketing more efficient! Consider how much time is spent searching for content, analyzing the data and coming up with engaging ways to utilize and showcase this information. Now consider that all of this time-consuming labour can be accomplished within a single service, and in a fraction of that time. That means social media aggregation tools like ContentPlum will free up your resources so that they can be reallocated to other areas of your business. With plans as cost-efficient as $20 per month, you’ll wish you took advantage of ContentPlum’s services sooner!

2 – Effective Community Engagement Strategy

These days social media aggregation tools are essential to any community engagement strategy, regardless of what industry you’re in. One brand that is doing this successfully is The Stylist LA. Using ContentPlum’s Instagram widget to aggregate posts, they encourage customers to use their dedicated hashtags (#IHeartStylistLA, #StylistLA, #TheStylistLA) so that the posts will be featured in their gallery on their website. This allows The Stylist LA to create buzz, drive more traffic and connect with customers. For more on how to increase engagement with your online community using a social media aggregator, read this informative article.

3 – Quality Content Curation

When deciding which social aggregation tool to utilize, do not underestimate the importance of content curation. It’s not enough for a social media aggregator to be able to connect all social media in one platform. It needs to be able to curate all this information efficiently and authentically. The quality of the content being surfaced is a reflection of your brand so it’s imperative to moderate information and avoid inappropriate content. ContentPlum easily allows you to surface the most relevant content, curate and share the best of that content with just one click. This empowers businesses to reach target markets more effectively.

4 – Turn a Browser into a Customer

‘From spontaneous expressions of joy over your service to photographic evidence of your product being used, these posts can turn a browser into a customer.’ – Entrepreneur.com

bObsweep uses ContentPlum’s Facebook, Twitter and Instagram widgets to display social content from their feeds. They ask customers to use the hashtag #bobsweep to share product reviews, which builds brand trust. So when potential customers are browsing the bObsweep webpage, they are more likely to buy after seeing the powerful social media mosaic of testimonials from happy bObsweep customers.

5 – Increase Internal Engagement

Since social media networks are very public and transparent, we sometimes fail to consider the internal advantages of social media aggregation. Having a station in your office that captures and displays real-time social media content about your business is an effective way to keep your employees connected with what people are saying about your brand. And because this social media command centre is only monitored internally, you can capture the good, the bad and the ugly. If you’re employees are seeing positive sentiment around your company being shared, it makes them feel better about what they are doing. If they see growing negative sentiment, it can inspire them to do something about it.

6 – Monitor the Competition

Most businesses that take advantage of a social media aggregator use it to build up their own brand. But more companies are thinking outside the box and using these tools and services to monitor their competition. By capturing what is being shared by their audiences on social, you can see what’s resonating well with audiences and make it your own. In this digital age, there’s no need to reinvent the wheel. You can also see what is not working well for audiences and avoid making the same mistakes as your competitors – turn their failure into your success!

7 – Stay Ahead of the Trend

A social media aggregator enables you to have your finger on the pulse when it comes to what’s trending in your industry. Monitoring popular hashtags related to your business will not only surface what content is going viral, but also ensure you don’t miss anything! It may also help you identify key influencers in your industry so that you can engage with them. You’ll be surprised to find information and data that you never knew existed. Make sure to take advantage of tools like ContentPlum that make it effortless to quickly pull relevant material from all corners of the internet. For more on content aggregation strategies, read this post.

Ready. Get Set. Aggregate!

Now that you understand the advantages of using a social media aggregator, the next question is which one? A great starting point is easy-to-use, cost-effective social media aggregation widgets that can save you time and money, engage your community, curate quality content, and turn a web-browser prospect into a paying customer.  This article has touched on only two of ContentPlum’s many successful case studies, and these numbers are growing. But to see for yourself how ContentPlum can bring your social marketing strategy to the next level, sign up for free!

Promote an event successfully using user generated content

promote an event

To promote an event successfully using user generated content calls for diligent efforts. Due to the continual rise of social media and Google’s changing algorithmic programs, quality content plays a significant role for every company aiming to establish a long-lasting web presence. Undisputed, unique and meaning-focused content requires time and hard work. Plus, it can be expensive, especially when you are outsourcing it.

Thankfully, there are cost-effective ways that lay on user-generated content principles to help companies promote an exceptional content the entertaining way. It is called event promotion via social media. From giveaways to contests, there is a wide array of topics an event can cover. To reap the rewards as soon as possible, you have to design and run that event carefully. One of the keys to a successful event promotion is to be persuasive enough to engage as more participants as possible to your event. Sometimes this can be a real challenge. Here are some guidelines on how to promote an event and gain free content to your website.

By and large, the most popular social networking sites today remain as follows:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube
  • Instagram
  • Foursquare

To promote an event, ContentPlum’s focus stays on these networking sites. They are open channels for communication with people worldwide who are interested in the particular niche. This is a huge benefit and everyone has to use it, by all means.

Tips to Promote an Event successfully using User Generate Content

Integrate all social media profiles

Each of your social media channels can contribute a lot for promoting an event in a unique way. The key is to make goals and plan ahead. The goals for your event can vary. Nonetheless, it is better when you have data that measure in actual numbers. Thus, you’d valuate the results clearly.

What kind of data to take into account?

  • new email subscribers
  • new Facebook page likes
  • Retweets
  • shared links
  • number of unique visitors
  • sales 

Define the goals

Let the sales and money-making not be the main goal. The event has to focus on building a strong relationship with the users. Once you have their attention, they are more likely to become loyal to your brand.  You can leverage a lot from establishing a large online presence and growing a fan base.

Create a unified hashtag name that suits your event

As you attempt to promote an event on social media, you have to come up with a proper and meaningful hashtag name. Hashtags are vital when promoting an event, especially on Twitter and Instagram. Take time while developing the hashtag. Don’t go for long hashtags. The shorter is easy to remember. More importantly, your hashtag has to be original and unified. Make a list of suggestions. Then pick the one that sounds best. Upload the promotional materials on your social media profiles and put the hashtag on. Bear in mind, you can keep using the hashtag after the event because, by rule, hashtags are a great way to promote a brand. ContentPlum can do this for you with fulfilling user experience in mind.

Promote event on Facebook

On average, more than 450 million people visit Facebook daily, which makes it a beneficial place when it comes to promote an event. The first step is to create a Facebook page with your brand name on. Don’t rely on your personal Facebook profile. Pages allow users to Like them and follow new updates. Plus, they are significantly more visible. Announce the event’s topic. Use it to tell your brand’s story. It is much easier to spread the word on Facebook and invite as many people to join as you want. In order to engage much interest, pick a catchy and descriptive name for the event. Be sure to use powerful images to leave the users impressed and excited. ContentPlum focuses on the different ways the event would impact the target audience. The main goal is building a community of people who support your cause.

Promote an event on LinkedIn

LinkedIn is another awesome social place where you can find supporters who may not be that active on Facebook or Twitter. To promote your event, you can follow the same principles as on Facebook. Your focus should be mainly on the impact. Be concrete and honest as you tell the story of your event. Also, it’s important to choose the industry that suits the event and set the right labels.

Upload Behind-the-scenes photos and videos

In most cases, visual content impacts users better than written. Just remember how much viewers enjoy watching the bloopers at the end of a movie. You can re-create something similar with your event to boost engagement. For this, use Instagram and YouTube.  Share pictures of you and your team during the preparation process. Tell funny stories about mistakes, last-minute changes, what problems you have faced and how you solved them, show images where members of the tam express genuine reactions of joy or surprise. Choose the most influential images and videos. When users feel close to you, they are likely to support your cause or brand. Don’t forget to include hashtags on the photos and videos. If you need examples, make sure to check the Polo on the Beach competition on Instagram #POTB14 accomplished by ContentPlum.

Build a social wall

Real-time social buzz is the best way to enhance user excitement over the event. Let anyone interested join the ongoing conversation feed and leave a comment. Enable the attendees to be part of the buzz as well.  If you don’t have a clear idea, leave ContentPlum to do the heavy lifting for you.   We will use the right tools to monitor the posts and photos being displayed on tablets and television screens. Whatever the event is, wedding, sports game, concert, we will make sure that the most inspiring posts stay on top of the feed and invite more users to share the event virtually.  Needless to say, by creating buzz, you inspire visibility. Naturally, when more participants join your event, it gets popular. There’s success.

Announce the event through your email signature

This is a ridiculously easy thing to do. Just think for a moment how many emails you send every single day. Now think of them as a good opportunity to enhance the awareness of your event. Next time, as you finish writing an email, before you click on the “send” button, make sure to add a hyperlink (perhaps an image or graphic) of the event to your signature.

Conclusion

When it comes to promoting an event, social media along with powerful user generated content combined with a social wall entity like ContentPlum become the most powerful tools. If you want to achieve the desired marketing goals, you can’t afford not using it. Not in the today’s world, where most viral events take place on the Internet.

Best Content Aggregator Strategies To Display Live Social Media Feeds

content aggregator

One might look at this article’s title and may ask – Content Aggregator? What’s that? And more importantly what’s the need? Yes, we have heard a lot about content aggregation.  But what exactly happens there? What’s the value proposition? And how does this relate to “social media content aggregation“? What are the different types of content aggregator strategies? Today, we try to answer all of the above. And much more. But before we deep dive, ContentPlum, is one such social media content aggregator platform. It helps brands, businesses, individuals and organizations to aggregate, curate and display live social media feeds. You can read more about the top advantages of such live social media walls and hubs.

Shifting gears, we are here to indulge in various content aggregator strategies. We want to learn more about content aggregation. How to use a platform like ContentPlum to bring various pieces of valuable content together? So let’s get that going. (PS: Look out for an interesting offer at the end of this article)

What is Content Aggregation?

In simple definitions, content aggregation is a process to fetch (or procure, or capture), different pieces of content – online and offline. The idea is to bring information from various dispersed sources under a common roof. The advantage to do that is to have a streamlined experience of digesting valuable pieces of information.

What is Social Media Content Aggregation?

Add in social media to the above definition, and the concept does not deviate. Social media content aggregation deals with accumulating all sorts of social content in one place. This could come from any of the major social media players as well as other important sources explained below. The overall advantage is to look at various social media conversations within a common entity. This helps triggering more social engagement, amplify social reach and increase social proof.

What are the different sources and types of content available for aggregation?

This is where things start to get interesting. Brands, businesses and organizations thrive on user generated content. These users could be the entities themselves. Or they could be their customers, loyal fans or followers. Content generated through a brand’s own efforts is what we refer to as Self Generated Content. On the other hand, valuable pieces of information generated through users, fans, customers are termed as Customer Generated Content (or User Generated Content). Content aggregator tools rely on such sources.

Speaking of the different types of content available for aggregation – there are a plethora of options. Some of the major role players and regular contributors for social media content include -

But you might already know this right? You are not here to learn about where the content is coming from. You are here to learn on how to strategically use the above social media content. And how to use a content aggregator platform. And how to leverage both to form a solid content aggregation strategy for your business or brand. You are right. And that is exactly what the rest of this article talks about.

What is the need for a Content Aggregator platform?

The ability to tell a powerful story through scattered yet relevant pieces of content is what separates you from the competition. Brands and individuals belonging to the following industry verticals are currently reaping the benefits of a content aggregator platform. To find out more about how you can leverage the concept of live social media feeds for these industries click on the below links.

Why ContentPlum as a Content Aggregator Platform?

ContentPlum’s content aggregator solution is a versatile tool for any industry niche. It helps you pull together various forms of social media content. As and when it’s happening. Live. It then helps you filter out the negative content or spam. And then it even helps you customize the look and feel of your live display feed. And then finally it helps you deliver a unique, streamlined experience. On your website. A digital TV. A digital signage. An event display screen. Or even a jumbotron. This helps you drive deeper engagement levels with your audience. Customers can now feel connected to your brand. Users can stay updated through a single source of information outlet. Cross platform integration helps you increase social reach. It helps amplify the social proof.

And finally, now, its time for some action. You have been educated about content aggregation. It’s time to put the above theories into a tangible perspective. It’s time to make use of some innovative content aggregator strategies.

Best Content Aggregator Strategies To Display Live Social Media Feeds

The approach that we are going to take here is to lay these strategies out based on various industry verticals. Currently, since ContentPlum focuses primarily on e-Commerce, Restaurants, Events and Offices – those are our featured niches. But most of these concepts are generic enough to be applicable to other industry tangents too.

Content Aggregator Strategies for e-Commerce Businesses

Some of the most critical elements for an e-Commerce business include –

  • Creating a social buzz around their brand and product
  • Provide an engaging buying experience
  • Building social trust around their products from real users of the product
  • Being able to share and amplify the social reach for their brand
  • Drive more sales and increase conversions

Actionable recommended content aggregation strategies to leverage the above aspects:

  • Motivate buyers to post and share product photos and display them on product pages (Increases social proof)
  • Implement a targeted product hashtag contest to boost awareness (Increases social buzz and amplifies social reach)
  • Curate and display real customer tweets and posts at checkout pages (Increase conversions)

Content Aggregator Strategies for Restaurants

The most important vectors (other than providing great food) for restaurants include - 

  • Social proof, mentions, reviews and ratings
  • Diner experience at the location
  • Ability to engage, and retain diners for a prolonged period of time

Actionable recommended content aggregation strategies are - 

  • Display instagram or twitter feeds thus capturing user generated photos from inside the restaurant (Social proof)
  • Promote customer’s favorite dishes through targeted hashtags (Increase engagement)
  • Display live social media conversations of latest news and trend (Diner experience)

Content Aggregator Strategies for Events

Live events rely on the spur of the moment, and hence the most important vectors include - 

  • Ability to drive deeper engagement levels with all the participants (attendees, sponsors, speakers etc)
  • Provide a visually engaging experience 
  • Motivate and influence the audience – pre-event, during the event and post-event

Actionable recommended content aggregation strategies would be - 

  • Setup a social wall displaying live social media feed using a targeted hashtag specific to the event (Visual experience)
  • Run a live QnA session through the use of this social media wall and a unique hashtag (Motivating and influencing the audience)
  • Feature participants by motivating them to share photos with specific hashtags (Increase engagement)

Content Aggregator Strategies for Offices

Organizations are bringing employees closer through various innovative campaigns. Social media wall is one of them and the important tangents for offices include - 

  • Ability to deliver company news, announcements, industry news, competitor bytes
  • Share customer sentiments, product features and major groundbreaking deals
  • Share employee moments, company event photos – worldwide

Actionable recommended content aggregation strategies would be to - 

  • Allow employees to share comments, posts and photos about their participation at various company events (Drive engagement)
  • Curate and display news from within the industry to keep employees informed
  • Run various contests to influence employee sentiments and promote the culture

Content aggregation has thus become a mainstream activity. And the ability to display such curated and integrated social media content is powerful. A live social media wall changes the way users interact. It changes the way businesses engage. And it changes the way static social content transforms into dynamic content.

What are your thoughts on content aggregation? Any recommended strategies for a content aggregator platform? How do you perceive the idea of a live social media wall? Have you tried displaying live social media feeds? Would you like to try? Leave us a comment below and we can enable you with our Yearly Plan (already priced at a 15% discount) at an additional 10% discount.

Best Social Media Widget To Boost Social Engagement

best social media widget

Did you follow the #TheDress viral effect lately? Yet another classic social media example. Answers the whys and hows of social media power. But we are not talking about that today. We shall get to it some other fine day. We want to enlighten you on the best social media widget for your business.

Today’s blog post is just a simple know-how. An article about how ContentPlum product is vital. For social media marketing. For user engagement. For capturing live social conversations. And for a unique social media experience. The post draws a picture of the best social media widget. And why you should take advantage of it.

Earlier we blogged about how social media hubs are powering social engagement. We also touched upon various industries as well. Restaurants, events, eCommerce. And we talked about platforms like Twitter and Instagram.

Today, we talk at length about our product. How it helps all of the above. We discuss the ins and outs.  And much more. We deep dive into the best social media widget.

Best Social Media Widget To Boost Social Engagement

Social engagement is a vital aspect. For any marketing strategy. For a social marketer. For a social media campaign. Whatever be the industry. Marketers are interested in user engagement levels. Let’s walk through a couple of examples. These are broad strokes. It encapsulates how ContentPlum can increase social engagement. And how it can happen through the best social media widget.

Restaurants

Users can be engaged on the website. And at the physical location. A perfect setting for the social marketer. And the restaurant owner. The ability to influence diners is amazing. Sharing customer reviews helps the cause. And building social proof is lucrative in the long run.

Diners can post social photos. About the food they love (or don’t). Talk about the ambiance. Discount offers. And above all indulge in a very unique dining experience. Sounds interesting? Find out more on this here. Restaurateurs should take advantage of this best social media widget. Period.

Offices

As an employer its important to make your employees feel connected. A work spaces need not necessarily be boring. ContentPlum product enables organizations to establish a lively environment. It allows employees to share and connect socially. Locally as well as globally. You can find our more information here.

Sharing customer insights. Photos from company wide events. Important announcements and news. The best social media widget brings employees from different countries together. Closer and connected.

Hotels

An industry that thrives solely on user experience. Hoteliers are constantly putting in efforts to improve this experience. Their USP relies entirely on the guests enjoying their stay. ContentPlum product allows to fully exploit this notion. And build a brand, increase profits and attract more guests.

Social media allows guests to share their experience. Customers are inspired to share their wow moments. And displaying these live social conversations increases the reach. Locally. Globally. People far and near can now get real time access. Into your hotel’s ambiance, services and attractive features.

Social Media Marketing / Digital Media Agencies

Agencies execute various marketing strategies. Businesses rely on digital media agencies to help them with social media. Read how our product can provide the extra edge. To the agencies. And to the clients.

With ability to do A/B testing our product helps agencies evaluate before taking the leap. The product can then be fine tuned to meet client expectations. Brand building and social proof can be easily acquired. Social interactions get a boost as well. For an agency it’s a no-brainer to enhance their product portfolio. For businesses it’s a win-win since the agency has already tested out our product.

ContentPlum is strategically placed to provide the edge to various industries. As seen, our product is easily scaled. Easy to adapt. And applicable across various niches. A social wall works wonders. Check out a few demo links to get the real taste. Let us know what do you think of our concept. Get in touch with us if you would like to revamp your social media outlook.

Social Wall Campaigns – 4 Companies Who Nailed It

social wall campaigns

As we all know we are in a dynamic digital age. Static content & advertising used to create many waves. Not anymore. Digital signage & social media walls help companies stay on top of marketing trends and boost their social reach. We will look at some of the successful social wall campaigns. But before that, let’s sift through some must-haves suggestions from Social Point for Events for your live event’s digital campaign:

  • It needs to be consistent & perform well at the peak of the event.
  • It needs to bring media that is important to the audience & attendees and present it in an interesting & unique way.
  • It needs to make attendees feel like their posts & tweets are being seen.
  • Most of all, it needs to look great and be a Brand for the event.

4 Companies Who Successfully Nailed Their Social Wall Campaigns

(1) Times Square ‘Share a Coke’ Campaign in NYC

The July 2014 social wall campaigns run by Crowd Convergence alongside Clear Channel Spectacolor showcased the effect of a well-oiled digital signage machine. Coca Cola fans were asked to submit their names to make the billboard look interactive.

“[The] campaign was seen by millions and quickly surpassed engagement targets. Due to the vast success in just one week of activation, the campaign was accelerated & rolled out in two more cities”. – Crowd Convergence

This campaign exceeded their expectations. It received over 3000 submissions on the first day alone. This shows the level of personal engagement. It speaks volumes about how they achieved that through advertising & social media. And all of this made their social wall campaigns a big hit among participants.

“From a social perspective, Coca-Cola has seen its Facebook community grow by 3.5% and globally by 6.8%. The hashtag has also been used 29,000 times on Twitter during this campaign”. – The Guardian

(2) La Taqueria – Award Winning Burritos in California

La Taqueria understands the value of customer reviews. The problem statement is to make customers submit these reviews. Easy enough, and they agree to do so. Make it a bit complicated and out goes the reviews. La Taqueria beat 67,000 other businesses to become America’s Best Burrito. And it has over 2,000 Yelp reviews to showcase their credibility.

So what’s the success recipe? Simple enough. They placed a digital signage next to their menus. Customers started getting inspired and motivated to see their name up there. As a result they started participating by submitting reviews.

The numbers:

Sales increased by approximately 30%. Total impressions were around the 125K mark. Users engagement levels were up by 3000%. And the posts by 6400%.

(3) The Australian Open 2015

This famous sporting event has a record number for attendance: 703,899 visitors. And they also had a revamped social media marketing campaign in 2015. It involved multiple social wall campaigns making use of Instagram and Twitter Hashtags to a Hologram Guitar-off experience with Keith Urban.

Loren Bartley has made a habit of reviewing the Aus Open’s digital strategy over the past few years and she’s seen significant improvement. According to her, this year was:

“Less about community building and more about user generated content and social sharing at the Australian Open in 2015. It was all about getting tennis fans to create and share visual content”.

The event convinced people to share images by displaying these #AOSelfie (Australian Open Selfies) on the big screens during breaks in place. For the crowd, instead of hoping the camera spots them, they had the choice to ‘submit’ their own visuals.

(4) Volvo’s Digital Signage Campaign

Another great place to feature your digital signage is at bus stops and train stations. Volvo made use of this ideal ‘platform’ in their campaign for the V40 in 2012. The campaign encouraged the public to become participants in a personality quiz that made use of ‘an outdoor interactive network for 6-sheet touch screen displays at railway stations and bus stops throughout the UK’. – Sign Box

This is a great time to engage users, since they are waiting ‘anyway”. The personality quiz requires them to design a Volvo V40 in order to reveal their personality type. The goal they wanted to reach was to showcase their focus on simple, and consumer-driven and that it takes ‘every’ individual into account when designing their vehicles.

Are you looking to revamp your digital and social media marketing campaigns? Want to know more about social walls? Write to us below or learn more here.

(Guest Blog Author: Anneke Steenkamp) (Edited By: Samkit Shah)