Category Archives: Content Management

Top 7 Advantage of using a Social Media Aggregator

social media aggregator

Every minute of the day Instagram users share 3,600 new photos, Twitter users send over 100,000 tweets, and Facebook users share 684,478 pieces of content. If these statistics aren’t intimidating enough, prepare to be blown away by this Mashable infographic. Numbers like these just go to show that we are operating in the era of big data. This is why more and more businesses and organizations are taking advantage of social media aggregators. Fortunately, connecting all of your social media accounts has never been easier, and not to mention cheaper with innovative companies like ContentPlum paving the way. If you’re still not convinced that you need a social media aggregator to stay ahead of the game, these seven advantages will show you otherwise.

Top 7 Advantages of using a Social Media Aggregator

1 – Save Time and Money

Any social media product or service that adds value to your business will come at a price. At a glance this seems like a disadvantage, but the reality is that a social aggregation tool will save you time and money by making other areas of your social marketing more efficient! Consider how much time is spent searching for content, analyzing the data and coming up with engaging ways to utilize and showcase this information. Now consider that all of this time-consuming labour can be accomplished within a single service, and in a fraction of that time. That means social media aggregation tools like ContentPlum will free up your resources so that they can be reallocated to other areas of your business. With plans as cost-efficient as $20 per month, you’ll wish you took advantage of ContentPlum’s services sooner!

2 – Effective Community Engagement Strategy

These days social media aggregation tools are essential to any community engagement strategy, regardless of what industry you’re in. One brand that is doing this successfully is The Stylist LA. Using ContentPlum’s Instagram widget to aggregate posts, they encourage customers to use their dedicated hashtags (#IHeartStylistLA, #StylistLA, #TheStylistLA) so that the posts will be featured in their gallery on their website. This allows The Stylist LA to create buzz, drive more traffic and connect with customers. For more on how to increase engagement with your online community using a social media aggregator, read this informative article.

3 – Quality Content Curation

When deciding which social aggregation tool to utilize, do not underestimate the importance of content curation. It’s not enough for a social media aggregator to be able to connect all social media in one platform. It needs to be able to curate all this information efficiently and authentically. The quality of the content being surfaced is a reflection of your brand so it’s imperative to moderate information and avoid inappropriate content. ContentPlum easily allows you to surface the most relevant content, curate and share the best of that content with just one click. This empowers businesses to reach target markets more effectively.

4 – Turn a Browser into a Customer

‘From spontaneous expressions of joy over your service to photographic evidence of your product being used, these posts can turn a browser into a customer.’ – Entrepreneur.com

bObsweep uses ContentPlum’s Facebook, Twitter and Instagram widgets to display social content from their feeds. They ask customers to use the hashtag #bobsweep to share product reviews, which builds brand trust. So when potential customers are browsing the bObsweep webpage, they are more likely to buy after seeing the powerful social media mosaic of testimonials from happy bObsweep customers.

5 – Increase Internal Engagement

Since social media networks are very public and transparent, we sometimes fail to consider the internal advantages of social media aggregation. Having a station in your office that captures and displays real-time social media content about your business is an effective way to keep your employees connected with what people are saying about your brand. And because this social media command centre is only monitored internally, you can capture the good, the bad and the ugly. If you’re employees are seeing positive sentiment around your company being shared, it makes them feel better about what they are doing. If they see growing negative sentiment, it can inspire them to do something about it.

6 – Monitor the Competition

Most businesses that take advantage of a social media aggregator use it to build up their own brand. But more companies are thinking outside the box and using these tools and services to monitor their competition. By capturing what is being shared by their audiences on social, you can see what’s resonating well with audiences and make it your own. In this digital age, there’s no need to reinvent the wheel. You can also see what is not working well for audiences and avoid making the same mistakes as your competitors – turn their failure into your success!

7 – Stay Ahead of the Trend

A social media aggregator enables you to have your finger on the pulse when it comes to what’s trending in your industry. Monitoring popular hashtags related to your business will not only surface what content is going viral, but also ensure you don’t miss anything! It may also help you identify key influencers in your industry so that you can engage with them. You’ll be surprised to find information and data that you never knew existed. Make sure to take advantage of tools like ContentPlum that make it effortless to quickly pull relevant material from all corners of the internet. For more on content aggregation strategies, read this post.

Ready. Get Set. Aggregate!

Now that you understand the advantages of using a social media aggregator, the next question is which one? A great starting point is easy-to-use, cost-effective social media aggregation widgets that can save you time and money, engage your community, curate quality content, and turn a web-browser prospect into a paying customer.  This article has touched on only two of ContentPlum’s many successful case studies, and these numbers are growing. But to see for yourself how ContentPlum can bring your social marketing strategy to the next level, sign up for free!

Increasing community engagement for business growth

community engagement

Any business that’s serious about success, must be serious about their social media strategy. Whether you’re a major corporate brand or a small business owner, one of the most common challenges when navigating social media is how to increase your community engagement. But why does it matter whether or not they are engaged? Isn’t having an online community enough? If you’re asking these type of questions, you’re not taking community management seriously enough. An effective community engagement strategy is your biggest asset. An ineffective engagement strategy will be your biggest missed opportunity, and in some cases, a threat to your business! Community engagement is the new marketing.

There is no fast-and-easy solution to increasing engagement with your online community, but that doesn’t mean it has to be difficult. Developing a strategy to take advantage of the huge volume of online discussion about your brand is a starting point that will guarantee success!

Community Engagement & Building

As said by Jordan Kretchmer, CEO of Livefyre.com, ‘Socially shared content will hold more weight in the minds of consumers.’ Think of social media sharing as a referral system; and as any salesperson will confirm, referrals tend to generate business opportunities. When customers share positive-sentiments about your brand with their networks on social media, they are signalling a vote of confidence in your business. It is essential to encourage this kind of sharing.

There are different methods to encourage audiences to engage with your brand. One way is to acknowledge all positive tweets that mention your brand or a hashtag related to your business. People respond well to this as it makes your brand feel more human and approachable. It shows that you are listening to what the community has to say, and people are more likely to engage with you when it feels like a two-way conversation.

Another sure-fire way to increase community engagement is by gamification. Social media contests, loyalty campaigns, brand ambassador programs, are all designed to create buzz about your business by taking advantage of user generated content. Coming up with creative and exciting opportunities for people to connect with your brand is an ongoing task but guarantees fresh, organic and authentic user generated content. If leveraged properly, this content will build trust for the brand.

A recent example of this was the Google Developer Conference in which they had a Twitter wall for attendees to enjoy, and remote audiences to feel connected with the event. This ContentPlum widget was a ‘social media hub’ that captured tweets using the conference hashtags. BobSweep increased community engagement by asking customers to use the hashtag #bobsweep and share product stories and reviews. The company uses ContentPlum’s Facebook, Twitter and Instagram widgets to display social content from their feeds. This allows potential customers to interact with all the social media posts maintained by the brand without requiring them to jump from site to site, also increasing “time on site” metrics. Both of these brands were not only successful in nurturing positive engagement, but also in utilizing the right widgets to aggregate and showcase their community.

Social Media Content Aggregation

Social content aggregation collects specific content from one or more social networks (Instagram, Twitter, Facebook, etc.) into a unified presentation. Various aggregation services provide tools or widgets to allow users to consolidate messages, search across multiple social networking sites, read RSS feeds for multiple networks, provide “livestreams”, etc. ContentPlum  helps businesses improve engagement with their brands with widgets that aggregate social streams, which can then be embedded into an existing website or social media hub. These days a community engagement strategy requires the adoption of content aggregation tools in order to amplify their voice.

Content Quality Through Moderation

As more and more demographics engage in social media, the volume of user generated content is overwhelming. Facebook posts get over half their reach within the first 30 minutes, and on Twitter this figure is even greater. With numbers like these, social analytics are becoming increasingly crucial to understanding how online communities are behaving. It also means that there is a lot more attention that needs to be given to content moderation. Most brands will have some degree of negative sentiment with certain demographics. An effective community engagement strategy must have a moderation system in place. It can go a long way in protecting a brand’s online community.

Increasing engagement with your online community involves showing love to our audience. Whether it’s liking a tweet or creating a contest to reward only the most loyal fans, show them that you appreciate their brand affinity. Once you’re successfully encouraging brand discussion, make sure you use the right tools and services to aggregate content in a powerful and meaningful way. Lastly, make sure content moderation is built into your engagement strategy to protect your brand.

Best Content Aggregator Strategies To Display Live Social Media Feeds

content aggregator

One might look at this article’s title and may ask – Content Aggregator? What’s that? And more importantly what’s the need? Yes, we have heard a lot about content aggregation.  But what exactly happens there? What’s the value proposition? And how does this relate to “social media content aggregation“? What are the different types of content aggregator strategies? Today, we try to answer all of the above. And much more. But before we deep dive, ContentPlum, is one such social media content aggregator platform. It helps brands, businesses, individuals and organizations to aggregate, curate and display live social media feeds. You can read more about the top advantages of such live social media walls and hubs.

Shifting gears, we are here to indulge in various content aggregator strategies. We want to learn more about content aggregation. How to use a platform like ContentPlum to bring various pieces of valuable content together? So let’s get that going. (PS: Look out for an interesting offer at the end of this article)

What is Content Aggregation?

In simple definitions, content aggregation is a process to fetch (or procure, or capture), different pieces of content – online and offline. The idea is to bring information from various dispersed sources under a common roof. The advantage to do that is to have a streamlined experience of digesting valuable pieces of information.

What is Social Media Content Aggregation?

Add in social media to the above definition, and the concept does not deviate. Social media content aggregation deals with accumulating all sorts of social content in one place. This could come from any of the major social media players as well as other important sources explained below. The overall advantage is to look at various social media conversations within a common entity. This helps triggering more social engagement, amplify social reach and increase social proof.

What are the different sources and types of content available for aggregation?

This is where things start to get interesting. Brands, businesses and organizations thrive on user generated content. These users could be the entities themselves. Or they could be their customers, loyal fans or followers. Content generated through a brand’s own efforts is what we refer to as Self Generated Content. On the other hand, valuable pieces of information generated through users, fans, customers are termed as Customer Generated Content (or User Generated Content). Content aggregator tools rely on such sources.

Speaking of the different types of content available for aggregation – there are a plethora of options. Some of the major role players and regular contributors for social media content include -

But you might already know this right? You are not here to learn about where the content is coming from. You are here to learn on how to strategically use the above social media content. And how to use a content aggregator platform. And how to leverage both to form a solid content aggregation strategy for your business or brand. You are right. And that is exactly what the rest of this article talks about.

What is the need for a Content Aggregator platform?

The ability to tell a powerful story through scattered yet relevant pieces of content is what separates you from the competition. Brands and individuals belonging to the following industry verticals are currently reaping the benefits of a content aggregator platform. To find out more about how you can leverage the concept of live social media feeds for these industries click on the below links.

Why ContentPlum as a Content Aggregator Platform?

ContentPlum’s content aggregator solution is a versatile tool for any industry niche. It helps you pull together various forms of social media content. As and when it’s happening. Live. It then helps you filter out the negative content or spam. And then it even helps you customize the look and feel of your live display feed. And then finally it helps you deliver a unique, streamlined experience. On your website. A digital TV. A digital signage. An event display screen. Or even a jumbotron. This helps you drive deeper engagement levels with your audience. Customers can now feel connected to your brand. Users can stay updated through a single source of information outlet. Cross platform integration helps you increase social reach. It helps amplify the social proof.

And finally, now, its time for some action. You have been educated about content aggregation. It’s time to put the above theories into a tangible perspective. It’s time to make use of some innovative content aggregator strategies.

Best Content Aggregator Strategies To Display Live Social Media Feeds

The approach that we are going to take here is to lay these strategies out based on various industry verticals. Currently, since ContentPlum focuses primarily on e-Commerce, Restaurants, Events and Offices – those are our featured niches. But most of these concepts are generic enough to be applicable to other industry tangents too.

Content Aggregator Strategies for e-Commerce Businesses

Some of the most critical elements for an e-Commerce business include –

  • Creating a social buzz around their brand and product
  • Provide an engaging buying experience
  • Building social trust around their products from real users of the product
  • Being able to share and amplify the social reach for their brand
  • Drive more sales and increase conversions

Actionable recommended content aggregation strategies to leverage the above aspects:

  • Motivate buyers to post and share product photos and display them on product pages (Increases social proof)
  • Implement a targeted product hashtag contest to boost awareness (Increases social buzz and amplifies social reach)
  • Curate and display real customer tweets and posts at checkout pages (Increase conversions)

Content Aggregator Strategies for Restaurants

The most important vectors (other than providing great food) for restaurants include - 

  • Social proof, mentions, reviews and ratings
  • Diner experience at the location
  • Ability to engage, and retain diners for a prolonged period of time

Actionable recommended content aggregation strategies are - 

  • Display instagram or twitter feeds thus capturing user generated photos from inside the restaurant (Social proof)
  • Promote customer’s favorite dishes through targeted hashtags (Increase engagement)
  • Display live social media conversations of latest news and trend (Diner experience)

Content Aggregator Strategies for Events

Live events rely on the spur of the moment, and hence the most important vectors include - 

  • Ability to drive deeper engagement levels with all the participants (attendees, sponsors, speakers etc)
  • Provide a visually engaging experience 
  • Motivate and influence the audience – pre-event, during the event and post-event

Actionable recommended content aggregation strategies would be - 

  • Setup a social wall displaying live social media feed using a targeted hashtag specific to the event (Visual experience)
  • Run a live QnA session through the use of this social media wall and a unique hashtag (Motivating and influencing the audience)
  • Feature participants by motivating them to share photos with specific hashtags (Increase engagement)

Content Aggregator Strategies for Offices

Organizations are bringing employees closer through various innovative campaigns. Social media wall is one of them and the important tangents for offices include - 

  • Ability to deliver company news, announcements, industry news, competitor bytes
  • Share customer sentiments, product features and major groundbreaking deals
  • Share employee moments, company event photos – worldwide

Actionable recommended content aggregation strategies would be to - 

  • Allow employees to share comments, posts and photos about their participation at various company events (Drive engagement)
  • Curate and display news from within the industry to keep employees informed
  • Run various contests to influence employee sentiments and promote the culture

Content aggregation has thus become a mainstream activity. And the ability to display such curated and integrated social media content is powerful. A live social media wall changes the way users interact. It changes the way businesses engage. And it changes the way static social content transforms into dynamic content.

What are your thoughts on content aggregation? Any recommended strategies for a content aggregator platform? How do you perceive the idea of a live social media wall? Have you tried displaying live social media feeds? Would you like to try? Leave us a comment below and we can enable you with our Yearly Plan (already priced at a 15% discount) at an additional 10% discount.