Every minute of the day Instagram users share 3,600 new photos, Twitter users send over 100,000 tweets, and Facebook users share 684,478 pieces of content. If these statistics aren’t intimidating enough, prepare to be blown away by this Mashable infographic. Numbers like these just go to show that we are operating in the era of big data. This is why more and more businesses and organizations are taking advantage of social media aggregators. Fortunately, connecting all of your social media accounts has never been easier, and not to mention cheaper with innovative companies like ContentPlum paving the way. If you’re still not convinced that you need a social media aggregator to stay ahead of the game, these seven advantages will show you otherwise.
Top 7 Advantages of using a Social Media Aggregator
1 – Save Time and Money
Any social media product or service that adds value to your business will come at a price. At a glance this seems like a disadvantage, but the reality is that a social aggregation tool will save you time and money by making other areas of your social marketing more efficient! Consider how much time is spent searching for content, analyzing the data and coming up with engaging ways to utilize and showcase this information. Now consider that all of this time-consuming labour can be accomplished within a single service, and in a fraction of that time. That means social media aggregation tools like ContentPlum will free up your resources so that they can be reallocated to other areas of your business. With plans as cost-efficient as $20 per month, you’ll wish you took advantage of ContentPlum’s services sooner!
2 – Effective Community Engagement Strategy
These days social media aggregation tools are essential to any community engagement strategy, regardless of what industry you’re in. One brand that is doing this successfully is The Stylist LA. Using ContentPlum’s Instagram widget to aggregate posts, they encourage customers to use their dedicated hashtags (#IHeartStylistLA, #StylistLA, #TheStylistLA) so that the posts will be featured in their gallery on their website. This allows The Stylist LA to create buzz, drive more traffic and connect with customers. For more on how to increase engagement with your online community using a social media aggregator, read this informative article.
3 – Quality Content Curation
When deciding which social aggregation tool to utilize, do not underestimate the importance of content curation. It’s not enough for a social media aggregator to be able to connect all social media in one platform. It needs to be able to curate all this information efficiently and authentically. The quality of the content being surfaced is a reflection of your brand so it’s imperative to moderate information and avoid inappropriate content. ContentPlum easily allows you to surface the most relevant content, curate and share the best of that content with just one click. This empowers businesses to reach target markets more effectively.
4 – Turn a Browser into a Customer
‘From spontaneous expressions of joy over your service to photographic evidence of your product being used, these posts can turn a browser into a customer.’ – Entrepreneur.com
bObsweep uses ContentPlum’s Facebook, Twitter and Instagram widgets to display social content from their feeds. They ask customers to use the hashtag #bobsweep to share product reviews, which builds brand trust. So when potential customers are browsing the bObsweep webpage, they are more likely to buy after seeing the powerful social media mosaic of testimonials from happy bObsweep customers.
5 – Increase Internal Engagement
Since social media networks are very public and transparent, we sometimes fail to consider the internal advantages of social media aggregation. Having a station in your office that captures and displays real-time social media content about your business is an effective way to keep your employees connected with what people are saying about your brand. And because this social media command centre is only monitored internally, you can capture the good, the bad and the ugly. If you’re employees are seeing positive sentiment around your company being shared, it makes them feel better about what they are doing. If they see growing negative sentiment, it can inspire them to do something about it.
6 – Monitor the Competition
Most businesses that take advantage of a social media aggregator use it to build up their own brand. But more companies are thinking outside the box and using these tools and services to monitor their competition. By capturing what is being shared by their audiences on social, you can see what’s resonating well with audiences and make it your own. In this digital age, there’s no need to reinvent the wheel. You can also see what is not working well for audiences and avoid making the same mistakes as your competitors – turn their failure into your success!
7 – Stay Ahead of the Trend
A social media aggregator enables you to have your finger on the pulse when it comes to what’s trending in your industry. Monitoring popular hashtags related to your business will not only surface what content is going viral, but also ensure you don’t miss anything! It may also help you identify key influencers in your industry so that you can engage with them. You’ll be surprised to find information and data that you never knew existed. Make sure to take advantage of tools like ContentPlum that make it effortless to quickly pull relevant material from all corners of the internet. For more on content aggregation strategies, read this post.
Ready. Get Set. Aggregate!
Now that you understand the advantages of using a social media aggregator, the next question is which one? A great starting point is easy-to-use, cost-effective social media aggregation widgets that can save you time and money, engage your community, curate quality content, and turn a web-browser prospect into a paying customer. This article has touched on only two of ContentPlum’s many successful case studies, and these numbers are growing. But to see for yourself how ContentPlum can bring your social marketing strategy to the next level, sign up for free!