Tag Archives: business methodologies

Top 5 Advantages Of Blogging In Business

advatnages of blogging

Blogs have been around for eternity. Businesses who blog have about 97% more inbound links. Companies that blog have more potential to acquire customers. Those who do not might survive but eventually will have to give way. So one must think what are the advantages of blogging in business?

There are endless reasons to blog. Some argue, there are even more, why not to blog. Ultimately, it’s a business decision. Marketing efforts should determine if a blog deems necessary. Today we look at the top 5 advantages of blogging in business.

Top 5 Advantages Of Blogging In Business

For a business, the bottom line is revenue. Customers. Leads. Our scope of this post today covers those aspects.

1. Social Reach

advantages of blogging

A blog is a powerful entity. A medium to communicate. Reach out to your customers. Your followers. A well written blog post helps you engage with your audience. It helps you collect feedback. It allows for exchange of information with transparency.

Social reach is important for small businesses. It provides them momentum to gain social trust. Through a blog a company can build a brand. An image. A blog knows no geographic boundaries. The potential is global, across the world.

2. Subject Matter Expert

advantages of bloggingBlogging in business makes you a subject matter expert. You write about real stuff. Validated content. Something from a genuine experience. You provide opinions. You invite criticism. It helps open up your think tank.

Providing your followers legit content increases your social value. Audience look forward to hearing from you. They understand you as an expert of your niche. And that is very important as an owner of a business. You ought to be knowing what you gotta be doing. And a step further be able to communicate about it.

3. SEO

advantages of bloggingThe most simplest advantages of blogging in business is SEO. Blogs provide you a great way to rank higher in searches. And that in turn helps you increase conversions. More traffic means more chances of sales. More customer engagements.

Ranking higher has become imperative. Users care to see maybe only the first few results. Your company needs to be in those top results. Blogs are an excellent way to integrate SEO tactics. You cannot have multiple pages worth of content for your website. But a blog will allow you to publish as much content you want. And in each of that you can integrate SEO tactics.

4. User Engagement

advantages of bloggingOne of the most crucial aspects of marketing – user engagement. Customers look for businesses who care about them. Social trust is hard to come by. Blogs can help you build that. Encouraging users to comment helps you engage with them. It gives you a chance to convert them into leads.

5. Improves Communications

advantages of bloggingOne of the key advantages of blogging is the ability to communicate. Content is king. If you can write well the job is half done. A blog helps you increase social reach. More importantly helps you deliver the right message across.

Product announcements, key features, latest trends are few example of blog posts. Infographics are also a cool way to communicate. Provides a visual appeal. You can also invite guest bloggers. That helps you build reputation.

So, do you blog? If so what is your take on the key advantage of blogging? Give us your perspective on our blog. Share your opinion below.

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3 Google Apps To Start Using Immediately

google apps

Google apps are not oblivious. They have existed for a long time. It’s power has long before been unleashed. Google offers a complete suite of apps to pick and choose. For individuals, small business owners or medium enterprises, it has got it all. With tremendous potential google apps can deliver. And it can deliver strongly. Let’s take a look.

Let’s rewind a couple of months back. Our startup, Content Plum, had just taken shape. The idea was awesome. Passion was abundant. Business was just about to begin. And then we paused for a second. The question at hand – how do we manage it? Emails, aliases, schedulers, calendar, marketing, databases, sharing resources. You name it.

It was a nightmare to begin with. All sorts of material scattered around. We desperately needed something to get organized. And then we thought about Google apps. We looked upon it’s product offerings. And voila! It had all that we wanted.

5 Google Apps To Start Using Immediately

To begin we are going to look into the apps we are using. These are our recommendations. These are what made our life easier. We might want to explore beyond them. And we intend to in an upcoming blog post. So stay tuned.

1. Gmail

gmail apps

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Emails are the core of your business. Day in, day out. But you want a professional email ID. Something which reflects your domain name. Your brand. Example, abcd1234@gmail.com is not professional enough.

Google apps through Gmail lets you do just that. Setup your company email through it. Example, ravish@contentplum.com looks much better than abcd1234@gmail.com

For smaller teams one need not buy as many email addresses. Multiple aliases can be created using one Gmail address. Plus you get the regular email organizing features too.

2. Google Drive

google apps

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A very powerful entity from Google is the Google Drive. Consider it your central repository. It has version tracking. Activity tracking. Live edits. Multi user edits. And we have just begun scratching the surface here.

It’s a central portal with the ability to create and share content. Provides complete flexibility. Keeps things organized for everyone on the team. Native entities like docs, spreadsheets and slides are popular. You can even edit screenshots within the app to create images.

3. Chrome

google apps

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Chrome as a browser has tremendous capabilities. Code debugging, inspecting design elements and much more. All with a simple to use functionality. Incognito mode is a cool feature too. It helps you open websites without clearing your cache.

Apps like Mozbar for SEO, Chromecast are gems. Mozbar helps you learn about page authority. Gives you keyword insights. Chromecast helps you get rid of your wired devices. Just use a USB connection to to project through your browser.


There are a few other google apps which requires a mention. We are exploring Rapportive, Yesware and Toutapp. And we intend to write back on them soon. If you want some other cool apps to feature here tell us about them. We would like to try them out.

What next? Start using these if you haven’t already. Immediately. Unleash the power of what google apps has to offer. You will be amazed. We plan to discover more apps as we develop Content Plum. And we would write back about those as well. If you have already used an interesting google app share it with us below.

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